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Calendar of Upcoming Events

If you cannot attend a session listed here, let us know and we'll be happy to send you session notes or an outline. You may also view speaking topics available from our emersongroup staff by clicking here.

Upcoming Presentations

Business Expert Webinars

Webinars save you time, travel, money, inconvenience—what’s not to love? And you can sign up at the last minute and sometimes play/replay the webinar a day or a week or a month later!

Throughout 2010, Ken Lizotte will conduct webinars on getting published and becoming a thoughtleader based on the contents of his book The Expert’s Edge: Become the Go-To Authority People Turn To Every Time (McGraw-Hill) now available on Kindle. Click here to learn more.

Get Your Book Published... This Year!
Strategies for Creating a Fool-Proof Book Proposal
that Publishers Will Love
Speaker U, National Speakers Association of New England
Conference Center at Waltham Woods (MA)
June 10-11, 2010 - 2-Day Conference
Presenter: Ken Lizotte CMC

Many speakers and consultants have wasted years thinking, "I've got to write that book!" but somehow business and life keep getting in the way. How can you ensure that you finally turn your book idea into a reality this year? And how can you use that book to kick your speaking career into high gear and land more speaking and consulting engagements? Come learn how to persuade publishers that you have an idea that will succeed or, as a possibly smarter option, turn your book idea into a self-published book that will achieve the same results... and make you more money!

To register visit www.nsanewengland.com

Expert’s Edge: Become the Go-To Authority
People Turn To Every Time
Thursday Author Series
Concord Free Library, Concord, MA
June 17, 2010 - 7:30 PM
Presenter: Ken Lizotte CMC

Is there a “magic bullet” when it comes to business development? Surprisingly… yes! In this session, Ken outlines his 5 “pillars of thoughtleading,” a business success strategy proven to work, and outlined in his book The Expert’s Edge (McGraw-Hill). Topics: getting books and articles published, conducting speaking engagements, leveraging the Internet, attracting traditional media.

To learn more visit www.eventkeeper.com

The 5 Pillars of Thoughtleading
Institute of Management Consultants AZ
Phoenix, AZ
October 8, 2010 - 7:30 AM
Presenter: Ken Lizotte CMC

Is there a “magic bullet” when it comes to business development? Surprisingly… yes! In this session, Ken outlines his 5 “pillars of thoughtleading,” a business success strategy proven to work, and outlined in his book The Expert’s Edge (McGraw-Hill). Topics: getting books and articles published, conducting speaking engagements, leveraging the Internet, attracting traditional media.

To register visit www.imcusa.org

Past Presentations

Writing & Publishing Articles and Books to
Advance Your Criminal Law Practice
Webinar sponsored by ExecSense
Presenter: Ken Lizotte CMC

Learn how to successfully write and submit articles for publication, sell your book idea to a major publisher, self-publish your book (if you choose), use publishing to promote your criminal law practice.

Thoughtleading: The Art of Separating Yourself from the Pack!
Association of Consulting Experience
Portland, Maine
Presenter: Ken Lizotte CMC

How can you make new clients and business seek you out rather than you always chasing them?
How can you make your competition melt away?
How can you win recognition as THE authority in your field, bar none?
How can you ensure that your revenue keeps going UP every year?

Ken Lizotte has the answer! By practicing "the 5 pillars of thoughtleading" outlined in Ken's book, you'll become an expert with an edge - a thoughtleader! - and dramatically increase you and your firm's recognition, reputation, credibility and word of mouth. You'll reach thetop of your marketplace, you'll stay on top and you'll cause business to continually flow your way. Translation: higher income! In this session, Ken explains how and why this is so... and how to make it happen!

The 5 Pillars of Thoughtleading
EClub
Warwick, RI
Presenter: Ken Lizotte CMC

Is there a “magic bullet” when it comes to business development? Surprisingly… yes! In this session, Ken outlines his 5 “pillars of thoughtleading,” a business success strategy proven to work, and outlined in his book The Expert’s Edge (McGraw-Hill). Topics: getting books and articles published, conducting speaking engagements, leveraging the Internet, attracting traditional media.

Innovative Jobsearch Tools & Strategies
Harvard University Extension School
Brattle Street, Cambridge, MA
Presenter: Ken Lizotte CMC

What separates successful jobseekers from all the rest? Those who can innovate and think beyond the usual methods and tools of the typical jobsearcher. In this session, Ken shows how practicing creative thinking and thoughtleading will gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career.

Innovative Jobsearch Tools & Strategies
Senior Roundtable Networking Group
Residence Inn by Marriott, Windsor, CT
Presenter: Ken Lizotte CMC
What separates successful jobseekers from all the rest? Those who can innovate and think beyond the usual methods and tools of the typical jobsearcher. In this session, Ken shows how practicing creative thinking and thoughtleading will gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career.

Innovative Jobsearch Tools & Strategies
Harvard University Extension School
Brattle Street, Cambridge, MA
Presenter: Ken Lizotte CMC
What separates successful jobseekers from all the rest? Those who can innovate and think beyond the usual methods and tools of the typical jobsearcher. In this session, Ken shows how practicing creative thinking and thoughtleading will gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career.

Writing and Publishing Articles to Advance Your Consulting Practice
Strategos, Chicago IL
Presenter: Ken Lizotte CMC
Learn how to successfully write and submit articles for publication, and how to use publishing articles to promote and advance the business goals of your consulting practice.

Creative Life Balance: Antidote for High-Stress Times
Society for Marketing Professional Services (SMPS)
2009 Annual Conference
Oklahoma City OK
Presenter: Ken Lizotte CMC
Financial collapse, recession, formidable competition, not to mention war and hurricanes... no wonder we sometimes don't know where to turn! Yet warding off stress, harnessing creative energy and balancing work and personal life are still achievable. In this session, attendees define their "Creative Life Balance" as they formulate new strategies for career and life success. Topics include "developing leading-edge ideas," "separating your business from its competition," "focusing on what you really want," and "breaking through your personal blocks."

Innovative Jobsearch Tools & Strategies
Harvard University Extension School
Brattle Street, Cambridge, MA
Presenter: Ken Lizotte CMC
What separates successful jobseekers from all the rest? Those who can innovate and think beyond the usual methods and tools fo the typical jobsearcher... In this session, Ken shows how practicing creative thinking and thoughtleading will gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career. For info, visit http://www.extension.harvard.edu/

Writing & Publishing Articles To Advance Your Business and Career
Regus Business Center, Newton, MA
Presenter: Ken Lizotte CMC
Learn how to successfully write and submit articles for publication, sell your book idea to a major publisher, self-publish your book (if you choose), use publishing to PROMOTE your consulting practice. Includes 30-day follow-up mentoring/coaching.

Expert’s Edge: Become the Go-To Authority
People Turn To Every Time
Institute of Management Consultants (IMC USA) Annual "Confab"
Silver Legacy Resort and Casino, Reno, NV
Presenter: Ken Lizotte CMC

A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.

Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.

You’ll also learn to upgrade your own business’s visibility, notoriety and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.

Expert’s Edge: Become the Go-To Authority
People Turn To Every Time
Senior Executives Newtorking Group
Wyndham Hotel, Andover, MA
Presenter: Ken Lizotte CMC
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.

Expert’s Edge: Become the Go-To Authority
People Turn To Every Time
Independent Computer Consultants Association
Rebecca's Café, Burlington, MA
Presenter: Ken Lizotte CMC
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.

Expert’s Edge: Become the Go-To Authority
People Turn To Every Time
Lexington (MA) Rotary
Max Stein's Restaurant, Lexington, MA
Presenter: Ken Lizotte CMC
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.

The ROI of Reputation: The Real Payback for
Becoming a Thoughtleader and How to Get Started
Women in Consulting Monthly Dinner Meeting
Quadrus Convention Center
Menlo Park, California
presented by Patricia Coate, West Coast Director
Ever wondered why some consultants seem to win the biggest engagements at the best companies and break into new markets without breaking into a sweat? Does it baffle you how some experts can charge higher fees than others, even though they earned fewer degrees and are less experienced? Are you curious about why some professionals are rarely phased by economic downturns unlike the rest of us? What these individuals have that others are missing is a reputation as thoughtleaders in their sphere of influence.
If you want to know more about how they do it, be sure to attend the monthly Women in Consulting meeting on May 15 at the Quadrus Convention Center in Menlo Park when Patricia Coate, West Coast Director of emerson consulting group, will lead an interactive session on the ROI of Reputation and Thoughtleadership.

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
Business Expert Webinar Series
Presenter: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.
Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.
You’ll also learn to upgrade your own business’s visibility, notoriety and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.
Webinar Topics:

Creating Competitive Advantage Through Thoughtleading
Kennedy Information
(webinar)
Presenter: Ken Lizotte CMC, emerson consulting group inc.
A "thoughtleader" communicates meaningful, innovative ideas about issues and trends in a targeted industry via "thoughtleader channels," such as publishing articles and books, speaking before professional groups, and spreading their original messages via the media and their own networks. Being recognized by your clients, prospects and peers as a thoughtleader creates a clear competitive advantage, separating the thoughtleading consultant from the competitive pack and boosting profitable relationships with existing clients as well as new ones. In effect, by making yourself "famous" within your target market, clients seek you out, wondering not if you can do the job for them but if they can afford you!

Innovative Jobsearch Tools & Strategies
Harvard University Extension School, Cambridge, MA
Presenter: Ken Lizotte, CMC, emerson consulting group inc.
What separates successful jobseekers from all the rest? Those who can innovate and think beyond the usual methods and tools of the typical jobsearcher. . In this session, Ken shows how practicing creative thinking and thoughtleading will gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career.

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
Middlesex West Chamber of Commerce Annual Meeting
Keynote Speaker: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.
Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.
You’ll also learn to upgrade your own business’s visibility, reputation and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
A Fresh Start with Sallie Felton (Internet radio show)
Program Guest: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
Concord Rotary
Guest Speaker: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.
Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.
You’ll also learn to upgrade your own business’s visibility, notoriety and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
Boston Entrepreneurs Network
Keynote Speaker: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.
Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.
You’ll also learn to upgrade your own business’s visibility, notoriety and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.

The End of Boom-and-Bust:
How Thoughtleading Can Boost You to the Top
IMCNE
Host & Presenter: Ken Lizotte CMC
How can you make your consulting practice THRIVE year in and year out, and put an end to Boom-and-Bust cycles? How can you win recognition as THE authority in your field, bar none? How can you boost your annual revenue to mid- or high-six figures, year after year? And keep it there! What separates the truly successful consultant from all the rest? Positioning yourself as a “thoughtleader” is the magic bullet! Following the outline of Ken’s new book The Expert’s Edge, “The End of Boom-and-Bust” will show you why this is so, how others have achieved it… and how you can achieve it too!

Writing to Establish Yourself as an Expert
NancyDirect (teleseminar)
Presenter: Ken Lizotte CMC, emerson consulting group inc.
What separates truly successful businesses from all the rest? How can success be high-level and constant? How can a firm/individual win recognition as THE authority, bar none? Writing and publishing your ideas can help. By positioning yourself as a "thoughtleader" via published articles, books, blogs and other writing vehicles, you the business expert can achieve an "expert's edge" that will raise you above your competition… and keep you there! In this session, Ken Lizotte, author of the new book The Expert's Edge: Become the Go-To Authority People Turn To Every Time (McGraw Hill), explains how to use writing to become a "go-to authority" and dramatically increase your stature, marketability, visibility... and revenue!

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
WBNW, 1120 AM, “Pages to People” with Rob Mitchell
Program Guest: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.
Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.
You’ll also learn to upgrade your own business’s visibility, notoriety and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
Concord Mafia
Keynote Speaker: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.
Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.
You’ll also learn to upgrade your own business’s visibility, notoriety and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.

The Expert’s Edge:
Become the Go-To Authority People Turn To Every Time
The CEO Club of Boston
Keynote Speaker: Ken Lizotte CMC, emerson consulting group inc.
A magic bullet for business development and business success exists! Called the “expert’s edge,” its principles have been packaged within the pages of a new book from McGraw Hill, outlining little-known yet proven techniques that can lift executives, managers, entrepreneurs and their companies to the top of the heap.
Employing five simple but powerful “thoughtleading pillars,” you’ll discover ingenious channels that helped legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, Suze Orman and Tom Peters build empires from humble beginnings, transforming themselves personally into business celebrities and gurus.
You’ll also learn to upgrade your own business’s visibility, notoriety and distinction. You’ll get your prospects and the media to call you rather than you always chasing after them, and you’ll keep your clients and customers coming back to do business with you again and again and again, solidifying customer loyalty.

The End of Boom-and-Bust:
How Thoughtleading Can Boost You to the Top
IMC San Diego
Speaker: Ken Lizotte CMC, emerson consulting group inc.
How can you make your consulting practice THRIVE year in and year out, and put an end to Boom-and-Bust cycles? How can you win recognition as THE authority in your field, bar none? How can you boost your annual revenue to mid- or high-six figures, year after year? And keep it there! What separates the truly successful consultant from all the rest? Positioning yourself as a “thoughtleader” is the magic bullet! Based on Ken’s new book The Expert’s Edge, “The End of Boom-and-Bust” will show you why this is so, how others have achieved it… and how you can achieve it too!

Boosting Credibility in You, Inc.
How to Become the "Go-To Expert"
and Take Your Business to New Heights
Bay Area Consulting Network (BACN)
Presenter: Patricia Coate, West Coast Manager,
emerson consulting group inc.
Ready to break into a new market? Want to stand out from the crowd in your current field? Stymied by how to position yourself as a leader in your niche? If any of these business challenges sound familiar, it's time to add to your 2008 marketing efforts some of the well proven, but often shunned, marketing tools known as "thoughtleading tactics" - publishing articles in key journals, creating a book proposal, offering seminars and workshops, and getting keynote and other speaking engagements in front of targeted audiences, for example. Let Patricia show you how to use thoughtleading marketing tactics to increase your visibility and credibility in the marketplace, and how any expert can get articles published in strategic journals—the first step to becoming a thoughtleader.

Break the Bad Habit of Un(der) Paid Consulting!
Increase Revenue Without Giving Away Your Ideas & Processes
IMC Northern California
MC: Patricia Coate, West Coast Manager,
emerson consulting group inc.
Too often business advisors let prospects "pick their brains" for insights and advice in the hope of building credibility — only to learn later that the prospects implemented their recommmendations with in-house resources or the competition. Chip Doyle, trusted advisor to many companies and coach to hundreds of consultants and professionals, explains how to avoid the pitfalls of un(der) paid consulting.

Boosting Credibility in "YOU, Inc":
Five Steps Consultants Can Follow to Get Published
and Become Known
Women In Consulting/San Francisco (WIC/SF)
Presenter: Patricia Coate, West Coast Manager,
emerson consulting group inc.
Ready to break into a new market? Want to stand out from the crowd of consultants in your current field? Stymied by how to position yourself as a leader in your niche? Being published is the new business card. It’s a credibility tool that positions you as an expert and thought leader, and it’s easier than you imagine. Think you don’t have special expertise? Think you can’t write? Don’t let those negative thoughts stand in the way of employing this vital, proven marketing technique. Anyone can do it with a bit of know-how and the will to take action. Using a WIC consultant as a case example, Patricia Coate will lead you through the five steps to figuring out your special consulting niche, how to position your expertise, and the secrets to getting published in the publications that target your current and prospective clients and colleagues.

Getting Your Ideas Published
IMCNE
Presenter: Ken Lizotte, CMC
Extend your visibility and deepen your credentials with a book or article about your special skills and knowledge. Publishing promotes you and your consulting practice, organizes your thinking and frequently broadens your array of services.

Panel Discussion: Writing and Publishing for Consultants
Bay Area Consultants Network (BACN)
Panelists include: Patricia Coate, West Coast Manager,
emerson consulting group inc.
"Publish or Perish!" This truism about academia applies to business as well. The consultants who command the highest fees are all authors. (Think of Alan Weiss, Jeffrey Fox, and JIll Konrath, or Robert Middleton with his 50,000-subscriber e-zine.) If you want to get better clients and reach out to more prospects by writing, this panel is for you.

Thoughtleading Separates Job Seekers from Their Competition
Harvard University Extension School, Cambridge, MA
Presenter: Ken Lizotte, CMC
What separates successful jobseekers from all the rest? Those who position themselves as thoughtleaders get seen as "career stars," where leads come their way without asking, competition is scarce and resumes are an afterthought. In this session, Ken explains how job seekers can practice thoughtleading and gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career.

Thoughtleading: The Art of Separating Yourself from the Pack!
SBANE
Presenter: Ken Lizotte CMC
What separates great business leaders from their competition? Those who practice "thought leadership" reach the top and stay there. In this talk, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you too can join the ranks of the winners!

Become a Thoughtleader and Separate Yourself from the Pack!
IMCNE
Presenter: Ken Lizotte CMC
What separates great business leaders from their competition? Those who practice "thought leadership" reach the top and stay there. In this talk, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you too can join the ranks of the winners!

Thoughtleading Separates Job Seekers from Their Competition
Harvard University Extension School
Presenter: Ken Lizotte, CMC
What separates successful jobseekers from all the rest? Those who position themselves as thoughtleaders get seen as "career stars," where leads come their way without asking, competition is scarce and resumes are an afterthought. In this session, Ken explains how job seekers can practice thoughtleading and gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career.

Win New Clients and Increase Revenue via Thoughtleading
WEBINAR
Presenters: Ken Lizotte CMC and Steve Markman
What separates the leaders of professional service firms from all the rest? Those who practice "thoughtleading" reach the top and stay there! In this webinar, you'll learn why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Maverick Selling
Institute of Management Consultants (IMC USA)
Annual "Confab"
Silver Legacy Resort and Casino, Reno, NV
Presenters: Ken Lizotte CMC and Patricia Coate
Many so-called tried-and-true selling techniques typically do NOT work for us consultants. Yet we blindly go forth year after year employing them anyway! This session offers "maverick" suggestions for selling our services, including responding SLOWLY to prospects, RATING system your prospects so you know their potential for hiring you, leaving fees OUT of your proposals, making it HARD for prospects to hire you and NOT trying to close your prospect, in person or ever. Such counterintuitive measures willl produce better matches for you and your services, longer-term client relationships, more realistic client expectations, and longer-lasting (and higher) revenues.

Business Credentials Panel
Sponsored by IMCNE
Panel moderator: Ken Lizotte CMC
This panel explored the value of professional certification, including how to leverage a designation such as a CMC or CPA, for professional advantage.

Win New Clients and Increase Revenue via Thoughtleading
WEBINAR
Annual "Confab"
Presenters: Ken Lizotte CMC and Steve Markman
What separates the leaders of professional service firms from all the rest? Those who practice "thoughtleading" reach the top and stay there! In this webinar, you'll learn why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Self Publish or Perish!
Cooper Aerobic Center
Sponsored by IMC Dallas Texas Chapter
Presenter: Ken Lizotte CMC
With commercial publishers focusing more and more on authors who are already mega-stars (well-known athletes and coaches, CEOs, political and military figures), opportunities for business experts are getting squeezed. This seminar addresses the pros and cons of traditional publishing vs. publishing your book yourself, especially how the rules of the game have changed—radically—to benefit consultants!

Thoughtleading: The Art of Separating Yourself from the Pack!
Worcester, MA
Sponsored by the Beechwood Forum
Presenter: Ken Lizotte CMC
What separates great business leaders from their competition? Those who practice "thought leadership" reach the top and stay there. In this talk, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you too can join the ranks of the winners!

Create a "Client Community" So Your Clients Will Keep Coming Back
The CEO Place, Andover, MA
Presenter: Ken Lizotte, CMC
Beyond putting up a website, networking and the occasional cold or warm call, how can you keep fresh clients coming through the door and old ones staying with you for life? By building an enthusiastic "client community," you will spread great word of mouth for your firm, keeping repeat business strong, new revenues flowing and the competition far, far from your door.

Communicating Effectively by Letter with the Homeowner
ForeclosuresMass, Dedham, MA
Presenter: Ken Lizotte, CMC
Have you tried contacting homeowners in foreclosure only to find your letters didn't get a response? Are you wondering how to write more effective letters to homeowners? In this program, Ken shares what it takes to write effective and engaging letters.

Creating Competitive Advantage Through Thoughtleadership
IMC New Jersey chapter, Princeton NJ
Presenter: Ken Lizotte CMC
A "thoughtleader" communicates meaningful, innovative ideas about issues and trends in a targeted industry via "thoughtleader channels," such as publishing articles and books, speaking before professional groups, and spreading their original messages via the media and their own networks. Being recognized by your clients, prospects and peers as a thoughtleader creates a clear competitive advantage, separating the thoughtleading consultant from the competitive pack and boosting profitable relationships with existing clients as well as new ones. In effect, by making yourself "famous" within your target market, clients seek you out, wondering not if you can do the job for them but if they can afford you!

Thoughtleading Separates Job Seekers from Their Competition
Harvard University Extension School
Brattle Street, Cambridge, MA
Presenter: Ken Lizotte, CMC
What separates successful jobseekers from all the rest? Those who position themselves as thoughtleaders get seen as "career stars," where leads come their way without asking, competition is scarce and resumes are an afterthought. In this session, Ken explains how job seekers can practice thoughtleading and gain competitive advantages not only during a current (or upcoming) job search but throughout one's entire career.

Getting Your Ideas Published!
Wolf Greenfield, Boston, MA
Presenter: Ken Lizotte, CMC
Extend your visibility and deepen your credentials with a book or article about your special skills and knowledge. Publishing promotes you and your consulting practice, organizes your thinking and frequently broadens your array of services.

Thoughtleading: The Art of Separating Yourself from the Pack!
Bedford Rotary Club
Bedford, MA
Presenter: Ken Lizotte, CMC
What separates great business leaders from their competition? Those who practice "thought leadership" reach the top and stay there. In this talk, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you too can join the ranks of the winners!

Thoughtleading Separates Job Seekers from Their Competition
WIND Professional Group
Wilmington, MA
Presenter: Ken Lizotte, CMC
What separates business leaders and jobseekers too from their competition? Those who practice "thought leadership" reach their career goals and keep climbing higher! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of the winners. Topics include: getting articles and books published, speaking engagements, using the Internet and email as an innovative self-marketing tool and more!

Create a Client Community So Your Clients Will Keep Coming Back!
Concord Mafia Networking Group
La Provence Restaurant, Concord, MA
Presenter: Ken Lizotte, CMC
Beyond putting up a website, networking and the occasional cold call, four simple components will keep your clients both coming back and spreading great referral and word of mouth. In this session, you'll learn to build a loyal, enthusiastic "client community" that will upgrade revenue high and keep the competition far, far away.

Business Authors Festival
Institute of Management Consultants, New England Chapter (IMCNE)
Sheraton Lexington, Lexington, MA
Presenter: Ken Lizotte, CMC
How is leadership different from managing? Do you speak and command attnetion like top business leaders? What are the most successful methods of achieving their strategic change and objectives, as viewed by to organizations' best practices? Come learn all this and more from our panel of recently-published business book authors and experts, and gain insights that will propel your business life and the businesses of your clients as well. Hear too a collection of insights from some of the best and latest business books of the past year.

Thoughtleading: The Art of Separating Yourself from the Pack!
Institute of Management Consultants (IMC USA) annual conference
Kansas City, MO
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

The Leadership Difference
Greater Albuquerque Chamber of Commerce
Albuquerque, NM
Presenter: Michael Shenkman
Michael Shenkman PhD, author of The Arch and the Path: The Life of Leading Greatly, will conduct the keynote address and two workshops and have his books available for sale.

Thoughtleading Separates Job Seekers from Their Competition
Research and Career Forum, Harvard University
Cambridge, MA
Presenter: Ken Lizotte, CMC
What separates business leaders and jobseekers too from their competition? Those who practice "thought leadership" reach their career goals and keep climbing higher! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of the winners. Topics include: getting articles and books published, speaking engagements, using the Internet and email as an innovative self-marketing tool and more!

Thoughtleading: The Art of Separating Yourself from the Pack!
Nutrition Entrepreneurs Dietetic Practice Group
Boston, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Thoughtleading: The Art of Separating Yourself from the Pack!
The Smaller Consulting Firm Section (Society of Actuaries)
University Club, 426 Stuart St., Boston, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Thoughtleading: The Art of Separating Yourself from the Pack!
NEWBO (New England Women Business Owners)
Holiday Inn, Newton, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Effective Writing - Increasing your visibility
The Thriving Consultant Seminar Series
(Co-Sponsored by IMCNE and the Center for Entreprenuerial Growth)
Center for Entreprenuerial Growth, Bedford, MA
Presenter: Ken Lizotte, CMC
You don't have to be a Hemingway to write and publish articles or even a book. You just have to get started! In this workshop, learn to conceptualize and implement writing projects, tie them to business objectives, acquire tips for keeping the process going. Participants will even get an article started right in this session!

Separate Yourself (And Your Clients) From the Pack; Establish Yourself As A "Thought Leader" In Your Industry Category/Niche
Insurance Media Association annual conference
Hotel Pennsylvania, New York City
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

"Thoughtleading" Can Separate Job Seekers from the Competition
495 Group
Westborough, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice “thought leadership” reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

"Thought Leader Day"
The Art of Separating Yourself from the Pack!
An In Depth Seminar
A joint presentation by emerson consulting group and the Institute of Management Consultants/New England (IMCNE)
The Radisson Hotel, Marlborough, MA
Presenter: Ken Lizotte, CMC
What separates the leading consultants, executives and their companies from the competition? Those who practice "thought leadership" reach the top professionally and financially... and they stay there! On Thought Leader Day, you will learn the competitive advantages of becoming a thought leader as well as skills you need to get you there. Your instructors will be four top thoughtleading experts!

Thoughtleading: The Art of Separating Yourself from the Pack!
Waterfield Business Group
Woburn, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

"Thoughtleading" Can Separate Job Seekers from the Competition
Sponsored by the Professional Networking Forum
ValleyWorks Career Center, Lawrence, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice “thought leadership” reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Thoughtleading: The Art of Separating Yourself from the Pack!
Doubletree Hotel, Waltham, MA
Sponsored by the Boston Marketing Association
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Networking Reception and Book Signing
Harvard University and The Harvard Coop
Panelist: Ken Lizotte, CMC
Networking reception and book signing for Martha Field's new book Love your work by Loving your Life (lwL2). The event included a panel discussion in two parts: Insights from Diverse Leaders, followed by Perspectives from Authors and Journalists featured in the book, with Ken Lizotte as a contributing author.

"Thoughtleading" Can Separate Job Seekers from the Competition
Carter Memorial Methodist Church
Sponsored by The Monday Network
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice “thought leadership” reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Thoughtleading: The Art of Separating Yourself from the Pack!
Career Place, Woburn, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice “thought leadership” reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Marketing Your Small Consulting Firm
Society of Professional Consultants "Jumpstart 2004" Panel
Rebecca's Café, Burlington, MA
Presenter: Ken Lizotte, CMC
Successfully marketing a small consulting firm involves many proven essentials. This program covers key points and addresses individual questions/issues from participants.

Using Free Media to Grow Your Business
The New England Ice Cream Restaurant Association
Lantana Restaurant, Randolph, MA
Presenter: Ken Lizotte, CMC
Third-party "endorsements" from newspapers, magazines, TV and radio can reap huge rewards in new customers and business. What's more, such endorsements are free! In this presentation Ken examines the mysteries, magic and madness of resourcing the media as an enhancement to a company's marketing strategy. Participants learn how free publicity is achieved and how they can get reporters to call them as "expert sources."

Getting Your Ideas Published!
Concord Mafia Networking Group
La Provence Restaurant, Concord, MA
Presenter: Ken Lizotte, CMC
Extend your visibility and deepen your credentials with a book or article about your special skills and knowledge. Publishing promotes you and your consulting practice, organizes your thinking and frequently broadens your array of services.

Up Your Value!
Maximizing the Bottom-Line of Your Consulting Practice,
Institute of Management Consultants, New England Chapter (IMCNE)
Sheraton Lexington Hotel, Lexington, MA
Presenter: Ken Lizotte, CMC

How much is your consulting practice worth?
Do you stand out from your competitors?
Are you earning the highest levels of income?
If you sold your business, would it bring top dollar?
Is your cash flow steady and predictable?

We maximize the marketplace value of our consulting practices by offering the highest value to our customers at the lowest risk, and by positioning ourselves as a breed apart from our competition. This seminar will show you how.

Marketing Your Small Consulting Firm
Society of Actuaries
Disney World, Buena Vista, FL
Presenter: Ken Lizotte, CMC
Successfully marketing a small consulting firm involves many proven essentials. This program covers key points and addresses individual questions/issues from participants.

Thoughtleading: The Art of Separating Yourself from the Pack!
ProSchmooze
Waltham, MA
Presenter: Ken Lizotte, CMC
What separates the leaders of business competition from all the rest? Those who practice “thought leadership” reach the top and stay there! In this program, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Balancing Work and Family
The Career Place
Woburn, MA
Presenter: Ken Lizotte, CMC
If you or your staff is frazzled, overworked, stressed, coming apart, this program can help get you back into balance. Drawn from material from Ken Lizotte's book Balancing Work and Family, its interactive format reveals effective tools for keeping life balanced while pursuing desired goals. Copies of Ken's book will be available at a discounted price to all participants.

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