Create a Client Community So Your Clients Will Keep Coming Back!

By Ken Lizotte CMC

Beyond putting up a website, networking and the occasional cold call, four simple components will keep your clients both coming back and spreading great referral and word of mouth. In this session, you'll learn to build a loyal, enthusiastic "client community" that will upgrade revenue high and keep the competition far, far away. The components include employing an email "alert system," buzz-based relationship-building, "thought leader channels" and website leverage strategies. Includes such learning objectives as:

how to expand the number of ongoing business projects
how to increase project revenue
how to stay in touch with clients and prospects
how to display value to prospects and referral sources
how to spread word of mouth
how to attain higher visible for consulting services

Agenda:

How we throw away business development opportunties
How we abandon our clients
The astonishing ease with which we could keep our
clients coming back
Internet solutions currently at our fingertips
Return on investment of stay-in-touch system
Referral implications and word-of-mouth results
Expanding our visibility and stature
Expanding credibility through 3rd party endorsements
Integrating your clients with your business communications

Systemizing your bonds with clients, prospects and colleagues

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