The Expert's Edge by Ken Lizotte

The Expert's Edge

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Communicating Effectively by Letter

Presented by Ken Lizotte CMC

Have you tried contacting a prospective client or customer by letter only to find that your letters did not elicit a response? Are you wondering how to write more effective business letters? This program outlines what it takes to write effective and engaging letters, including such topics as: identifying your audience, grabbing them in the first three seconds, and insuring you obtain a response.

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