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emerson consulting group, inc.
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concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Speakers Bureau Topics
Curtis Bingham
- The Hottest New Title in the Executive Suite? The Chief Customer Officer
CMO, CIO, CEO, COO, and others-they are ineffective without the Chief Customer Officer to give them customer and marketplace guidance. Based on the results of his recent study of companies such as Cisco, WebMethods, HP, People Soft and Sun that employ "executive-level customer champions", Curtis shows how the CCO must be tasked with delivering balance to the traditional revenue growth and cost-cutting focus of the C-Suite & board of directors, as well as how the CCO can increase the focus on customer satisfaction and ultimately customer loyalty for increased profits. This presentation also details the role and benefits of the CCO and describes innovative activities that some companies are using to endear their customers to them more fully and solidify loyalty.
- Leverage Customer Insight Conduits™ to Grow
The only way to guarantee increased revenues, stronger, longer, and more profitable customer relationships is to center strategic decision-making on actionable customer insight. Curtis describes how Customer Insight Conduits™ can be used to obtain unvarnished customer & marketplace insight, and presents numerous forms of Customer Conduits. Most importantly, he describes a process to make this insight actionable and capitalize upon it to grow your business.
- Creating "Insatiable Demand"
Creating insatiable demand is the Holy Grail for all companies. Insatiable demand significantly increases sustainable revenue from existing and new customers, increases loyalty, decreases customer acquisition costs, and increases profitability. This comes as you focus more strategically and tactically upon the Demand Chain. Curtis uses a multitude of industry examples to introduce the Demand Chain and describes specific steps companies can take to more fully manage their own Demand Chain and thereby generate "insatiable demand" in the marketplace.
- Secure Customers & Vanquish Competitors in the Age of the Savvy Customer
Shortest time to market no longer cuts it. Nor does lowest cost. The old rules for achieving competitive advantage are fading away. Learn what can be done to secure customers and vanquish competitors as Curtis shares his methods for developing the only true, sustainable competitive advantage through intimate and thorough understanding of customer needs. Learn how you can develop clear "customer insight," then use it to win profits and the loyalty of "savvy" customers.
- Shun Arrogant Marketing for Greater Success
Customers hate arrogant marketers with their puffery, gloss, and slick sales tactics. You will be far more successful if you must market to solve customer pain. Curtis describes how you can create "you-centric" marketing that clearly addresses the pain customers feel and compellingly describes how their pain will be made to "go away". By doing so, you will more quickly fill the pipeline with qualified prospects, clinch a sale, win a new customer, and bring in revenue.
- Are You Customer Focused? Are You Sure?
How do you know if your company is customer-focused? Does your company say, "We know what our customers want! We told them so!"? Curtis shows some of the symptoms of a "false customer focus" and discusses practical, cost-effective methods to gather customer information, make it actionable, and drive customer-centric change to ensure your success.