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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
The Expert's Edge:
Become the Go-To Authority People Turn to Every Time
Presented
by Ken Lizotte CMC
What separates the truly successful from all the rest? How can success be high-level and constant? How can a firm/individual win recognition as THE authority, bar none?
By practicing "thoughtleading," businesses can achieve an “expert’s edge” that puts them on top to stay. In this session, Ken Lizotte, author of the new book “ The Expert's Edge” (McGraw Hill) shows how becoming a “go-to authority” will dramatically increase a company or individual’s stature, marketability, visibility… and revenue!
Topics to be covered:
1. What is The Expert’s Edge?
2. The ROI of Thoughtleading: Why Experts with an Edge Make the Most Money
3. Gauging Your Thoughtleading Potential
4. How to Develop Leading Edge Ideas
5. Achieving the Five Pillars of Thoughtleading
- Pillar #1: Publishing Books and Articles
- Pillar #2: Speaking to Groups and Followers
- Pillar #3: Keeping Your Edge with Fresh Thinking
- Pillar #4: Creatively Leveraging the Internet
- Pillar #5: Vigorous Use of the Media
6. Reaping Results: Sales, Relationships, a Loyal Following
7. How Thoughtleading Serves Us All
Participants acquire know-how for becoming genuine “thoughtleaders” in their field/industry.
Ken Lizotte CMC, Chief Imaginative Officer (CIO) of emerson consulting group inc., Concord, Massachusetts, is a media/publishing consultant and author of four books and hundreds of published magazine and trade journal articles. His firm provides “publishing visibility campaigns” to consulting firms and solo management consultants who wish to get their article and book ideas published. A popular keynoter at national conferences and company annual meetings, he is current President of the Institute for Management Consultants/New England chapter, a career advisor at Harvard University and an on-line columnist for the American Management Association.