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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
A third-party endorsement in a newspaper, trade journal or on TV or radio can reap astonishing rewards for consulting firms in terms of exposure, reputation, credibility and even fully-qualified new business. Best of all, such endorsements are free! This informative, hands-on workshop shows participants how to access the media in order to:
- Acquire significant third-party media endorsements
- Compose press releases that will grab an editor by the lapels!
- Convince editors and TV/radio producers to put them on a "quote list" when covering stories in a consultant's field of expertise
- Integrate media relations with client projects and already busy schedules
Participants acquire both knowledge and practical "action steps" for implementing a powerful results-based media campaign.
Ken Lizotte, CMC,
Chief Imaginative Officer (CIO) of emerson consulting group inc., Concord,
Massachusetts, has won third-party media endorsements for himself and
his clients in Business Week, Fortune, Newsweek, Boardroom Reports, the
Boston Globe, the Boston Herald, Boston Business Journal and many other
trade and mainstream publications. He has also arranged TV features on
national and local-market TV news broadcasts and radio interviews in the
US and Canada. A popular keynoter at national conferences and company
annual meetings, he is current President of the Institute for Management
Consultants/New England chapter, a career advisor at Harvard University
and an on-line columnist for the American Management Association.