The Expert's Edge by Ken Lizotte

The Expert's Edge

ABOUT US

WHY PUBLISH?

WHY SPEAK?

CLIENT LIST

PUBLISHED ARTICLES

THOUGHTNOTES 

our email newsletter

SPEAKING CALENDAR

BOOKS

LINKS

CONTACT US

HOME

Join Our Mailing List
Sign up for our monthly
thoughtnotes e-letter,
filled with valuable
thoughtleading tips and
advice. In appreciation, we'll
send you a free "Expert's
Edge Primer," highlighting
many of the book's
golden nuggets!

Email:

 

emerson consulting group, inc.

box 41

concord ma 01742

(978) 371-0442

(413) 521-0013 fax

 

Internships Available

Internship Position: Publishing/Media Liaison - Summer 2011

Read past interns' reviews

Read the article published in The Concord Journal

Read past interns' complete evaluations

I graduated from Franklin Pierce University in mid-May 2011 and have since been job hunting. The four years went by much quicker than I anticipated! But everyone says that. I also wanted to let you know that the emerson consulting group internship was one of the best times and learning experiences that I endured throughout my college career. I can't thank you enough.

— Steve Yuen, Summer Intern 2010

The company that just hired me is a digital media marketing firm. I will be working in a department that specializes in search engine marketing. Specifically, I will be in an analyst role that manages and tracks the search marketing campaigns of various clients. I will mostly work in the pay per click realm of search marketing. It was your internship that sparked my interest in internet marketing originally. I remember specifically the book you had us all read: "Red Hot Internet Marketing.” You had us focus on search engine optimization through social media campaigns which has now led to my interest in SEM.  You might recall the article I wrote: "Ride Internet to Marketing Success" which got published. Your internship allowed us to explore what specifically interested us within the emerson consulting sphere. I found it particularly beneficial that emerson consulting's services are so varied and limitless.  I learned a little of everything- publishing, editing, selling/pitching, marketing, social media campaigning, public speaking, client interaction… and so much more! Thanks again for all your help!

— Maggie Sutherland, Summer Intern 2008-2009

This internship offered me a great insight in my future career path. My duties and tasks but also competencies I gained helped me get several job opportunities and internships at the United Nations, Croatian Red Cross and Priory Group UK. Also, Ken managed to find time to write me a reference letter on several occasions and my success is the way of showing him my appreciation.

— Tijana Salaj, Summer Intern 2009

I just wanted to tell you that I got a job at Cambridge Healthtech Institute as a Conference Production Assistant. Basically, I'll be helping organize conferences for medical professionals. They said they considered me for the interview because my experience at emerson consulting group seemed relevant... so I thought I would let you know! Of course, remember to tell this to prospective interns in case they're wondering how an unpaid internship will help them. Thanks for the experience!

— Charlotte Cutter, Summer Intern 2007

Overview:

Unpaid intern will intimately work with business leaders, business editors, book publishers, media professionals (radio, TV, meeting planners) and other business practitioners as we position our business expert clients to be viewed by their own clients as "thoughtleaders." Intern will communicate directly with our client thoughtleaders, chiefly management consultants, attorneys, finance experts, leadership coaches, trainers, SVPs and CEOs, managing such client projects as article and book publication, events and speaking engagements, PR and publicity opportunities, surveys and research projects and Internet business strategies.

What Intern Will Learn:

Intern will learn intricacies of pivotal business areas and functions including business development, branding, marketing communications, management consulting, customer service, research, competitive advantage tactics, Internet strategies, strategic planning and strategic plan implementation.

A component will also cover career advancement and job-hunting strategies including effective methods of networking and professional demeanor. The overall Program follows concepts found in the book authored by emersongroup president and founder Ken Lizotte, “The Expert’s Edge: Become The Go-To Authority People Turn To Every Time,” published by McGraw-Hill, as well as recommended books by emersongroup clients and colleagues. Intern will work directly under Ken’s supervision.

Intern will also become knowledgeable about business, management, consulting, marketing, PR, media, book & article publishing, TV/radio, podcasts, blogging and a wide range of business specialties. Hands-on day-to-day activities will be performed at the highest professional levels, i.e., interactions with business editors and other media, writing & editing, communications directly with our client thoughtleaders, development of significant research projects and brainstorming of new ideas and action plans.

In addition, field trips to professional associations, business conferences, networking events, relevant historical sites and museums will be integrated into workweek. Specific destinations will include emersongroup affiliates, e.g., the Institute of Management Consultants, Harvard University, the Concord Museum, Louisa May Alcott’s Orchard House and the CEO Club of Boston.

What Intern Will Achieve:

Upon successful completion of this program, intern will have earned or achieved:

  • In-depth knowledge of business and professional disciplines
  • In-depth experience with media and publishing
  • Access to literally hundreds of business contacts for career advancement
  • Letter of recommendation written personally by Ken to be used for future academic programs, internships and job candidacies. Such career support will remain available indefinitely in the years following completion of the internship.
  • Media and publishing clippings of the intern’s work to be used as professional credits in career portfolios
  • Authorship of at least one business article to be published by a business journal, e-newsletter or knowledge website under intern’s own by-line

Duties:

Intern will perform some or all of the following functions:

  • Article Publishing: Develop article ideas, query editors of business, professional and industry publications, edit articles, write one or more articles for publication (to be by-lined under intern's own name), conduct research on industry and business publications, proofread articles, finalize articles for publication, follow up with editors for reprints and PDFs
  • Book Publishing: Edit and proofread books and book chapters, research book publishers, query book publishers, develop and edit/proofread book proposals, edit and proofread book manuscripts, promote and sell clients’ books
  • Blog Publishing: Develop, write and post company blog entries
  • PR & Publicity: Compose press releases, distribute press releases, create media lists, pitch to editors and reporters, consult with clients over media issues, devise media campaigns, field media questions
  • Public Events: Organize events, attend and participate in networking functions, plan business gatherings, facilities coordination, host business events
  • Research: Learn and utilize resource databases (of publications, books, professional associations etc.), develop and conduct surveys, interview authors and experts for articles or a book, conduct research project, track and measure contact database movements, track and measure eblasts
  • Sales & Marketing: Develop new client business (including sales and marketing support), develop marketing materials, assist with sales leads, develop sales proposals
  • Internet Strategies: Brainstorm Internet, website and email strategies, write/re-write website copy, maintain email databases, evaluate clients' websites, write and post blog entries, conduct blogging campaigns, monitor business blogs and social networking sites, operate business contact systems
  • Speaker Management: Research speaking engagements, coordinate speaking engagements with clients and meeting planners, arrange speaking engagements, conduct campaigns for speaking engagement targets, attend and evaluate speaking engagements, deliver a public talk or presentation, develop webinars & PPT presentations
  • Office and Team Procedures: Maintain files and office systems, enter data into contact database, store and maintain publications and client materials, answer phones, greet visitors, work with others in group projects
  • TV/Radio: Assist in TV production in state-of-the-art TV studio, develop radio program placements, develop podcast placements

In general, intern will be involved in ALL areas of our business, including those services and functions on the highest levels. 95% of intern’s time will be spent on challenging projects. The above list is representative but NOT exhaustive!

Qualifications Needed:

Literary, editing and writing skills; interest in article/book publishing; interest in media, publicity and PR; curiosity about business consulting, management and business specialties; personable manner, sense of humor, reliability, patience, tolerance, ability to work well with others; exceptional phone and email skills; personal initiative, creative problem-solving abilities, quick decision-making skills; familiarity with Word, Excel, Google and the Internet. Candidate must own a wireless-ready laptop and cell phone. A car is helpful, though not mandatory.

Schedule & Tuition:

Program covers all fees, program materials, related out-of-pocket expenses, admission fees for events and field trips, and occasional lunches and breakfasts. Work schedule consists of 4-day workweek, generally Tuesday to Friday with one of these days possibly spent working from home or offsite. There will be exceptions to this schedule at times. Hours generally 10 AM to 5 PM with occasional variation for meetings or events held earlier or later. NOTE: Time off (if needed) for previously scheduled family vacation or necessary personal appointment (such as a doctor’s appointment) will be permitted.

References:

This program provides unparalleled business, publishing and PR experience as well as valuable business contacts for career planning and stimulating intellectual activities all within a fun, safe, enjoyable, team atmosphere. Those who have participated in the past rate highly their experience in all categories.

What Our Past Interns Have to Say:

“I learned the importance of being self-motivated and promoting my own ideas. Too often we expect opportunities to fall into or laps, but I realized the importance of getting out into the business community, spreading your ideas, and promoting your own value. I think this empowered position will help me find the motivation and initiative to go after the things I want in the future.”

— Katie Barton, Washington & Lee University ‘11

“Basically, being involved in core aspects of the business was amazing. From networking at professional events to dealing with books and articles, I gained a number of valuable experiences.”

— Ryan Tan, Boston University ‘11

“I really enjoyed pitching articles to publishers. I thought the process was fascinating and was always excited when I got a bite from one.”

— Steve Yuen, Franklin Pierce University ‘11

“I liked very much the fact that I was directly part of a team and was given the chance to be involved in every aspect of the editing and publishing process. I also enjoyed that I had the opportunity to see how the business world really works.”

— Aurélie Hiernaux, La Haute Ecole Libre de Bruxelles Ilya Prigogine (Belgium) ‘09

“I learned how to work independently but still ask questions when I had a problem. I became more confident with more formal e-mailing—something I was always uncomfortable with but is so useful when e-mailing professors, employers, clients and other contacts.”

— Lauren Fleming, Fordham ‘11

“My brain always kind of froze in a panic when I would think of publishing; so much of it seemed muddled, hard to navigate and motivated by who knows who rather than talent. Though this internship focused on business publications, I feel as though the brain panic has calmed; knowing how decisions are made and how an author can advocate for themselves gives me concrete ideas for what I can do to advance my own writing career.”

— Elena Petricone, Hampshire College ‘09

“Organizational skills, correspondence with clients and editors, editing, filing: I learned a lot about these and also the insight I got into the world of publishing and PR.”

— Tijana Salaj, Zagreb University ‘09

“The most critical thing I learned that will help me succeed in the future is the importance of networking. I had never really given its importance much thought, but now I see how pivotal it is. The whole process doesn’t have to be all that difficult either. Swapping business cards can lead to a career-long relationship.

“Also, I learned the importance and benefits of regularly writing and publishing articles. If, down the road, I want to position myself as an expert in whatever field I may be in, I will need to regularly publish articles. Thanks to my springtime internship here, I will know just how to go about doing that.”

— Michaela St. Onge, Lafayette College, ‘10

“The most significant skill I learned at emerson consulting was the importance of self-motivation. You can be an expert in your field yet without motivation, you will never be a leader. However, by exiting comfort zones (doing things like writing an article or a book), you can gain success as well as establish yourself as a ‘go-to expert’ in your field. This is a professional skill that I will definitely extend throughout my college career and future work career.”

— Maggie Sutherland, Washington & Lee University, ‘10

Overall, I got everything I expected out of this internship, and I expected a lot. I enjoyed the feeling of satisfaction after looking at finished products that I didn't think I was capable of doing. I also enjoyed picking up new skills and building my confidence in those skills.

— Giles Pettingell, Concord Carlisle High School, '09

“I really liked actually getting to meet, interact, and work with Ken’s actual clients, instead of just having to watch from the sidelines. It was awesome how much Ken included us college students in meetings, lunches, and projects with important clients and organizations, and I always felt as though my opinion was valued, which is kind of a rare thing at a summer internship. It really made for many wonderful learning opportunities in real business situations!”

— Julie Ellenberger, Middlebury College, ‘09

“I worked in a progression of steps, starting out with a variety of projects and handling more challenging assignments as my experience grew. This way I felt like I was always learning. I worked on pretty much the primary level (rather than secondary projects) and understood why I was doing what I did. Once I finished a project I could bring it to the next step and develop it further, which was more satisfying than pouring my effort into something only to forget about it once it was done.”

— Charlotte Cutter, Colby College, ‘09

“I really liked working with the other interns as a team, going out and actually meeting with the people whose writing/ideas we were working with, attending business conferences and actually adding our own input.”

— Stacy Kanter, Union College, ‘07

“I learned many, many things during this internship that will help me in my future career plans including: How to edit, how to write articles and books and get them published, how to write professional e-mails, how to get in contact with specific people in certain areas of a company, such as human resources or an editor, how to research on the Internet and lots more!”

— Amanda Miller, Roger Williams University, ‘07

I enjoyed contacting clients or editors and having them contact me back. It made me feel professional and taught me how to behave in a professional atmosphere. I also enjoyed searching for things online that are hard to find, as well as writing articles and press releases. Finally, I liked how everything was NOT scheduled but there was some spontaneity and surprise to each day's events and duties.

Madeline Vellturo, Concord Carlisle High School, '07

I feel as though I learned so much! I really didn’t know anything about networking and feel like I have learned so much about the importance of talking to people and making connections, and how those connections can help you in your career even years later.

I also enjoyed very much having lunch with a client who had planned to write a book, and learning about his book proposal and working on other client book proposals. I felt as though I was a significant part of the creation of something that I would find on the shelf in a bookstore sometime in the future, which made me feel very accomplished and special.

— Margaret Gormley, Bowdoin College, ‘06

“This internship helped me to get a good sense of how to get myself connected in the job world and also, if finding myself out of a job or changing jobs, how to connect myself, through my contacts, to the network of my new job. As well, the tips and tutorials that Ken gave us on book publishing, self publishing, research, press releases, etc. were extremely helpful and interesting. I am sure this knowledge will come in handy in the future when I move into a career in publishing and writing, and perhaps PR or sales and/or marketing.”

— Vanessa Kitchen, Bowdoin College, ‘06

“Working independently and trusting your “instinct” when it comes to completing assignments was a benefit for me. This internship gave me a taste of the business field too (meetings, panels etc.) and the importance of being confident and articulate.”

— Jia-Ling Loo, Colby College, ‘06

To learn more or to apply, contact:
Ken Lizotte, Chief Imaginative Officer (CIO)
emerson consulting group inc.
978-371-0442

 

© 2002 - emerson consulting group, inc. All rights reserved.