The Expert's Edge by Ken Lizotte

The Expert's Edge

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Publishing On-Line:

New Opportunities Every Day!

Presented by Ken Lizotte CMC

Get published on the Net and advance your business development objectives. On-line publishing is fast gaining readerships and can extend your consulting visibility worldwide! Publishing on-line deepens credentials and promotes your expertise to target markets, while focusing and fine-tuning ideas. Hungry for submissions, on-line editors eagerly await your queries.

Topics covered:

  • Locating and appraising on-line vehicles that are right for YOU

  • How to query on-line editors and obtain “go-aheads” again and again

  • Maximizing published victories: 8 steps to take AFTER publication

  • Integrating clients and prospects into your publishing projects

At end of session, participants will understand how to employ Internet publishing for competitive advantage. Top Ten “hot” on-line publishers included in handout.

Program presenter Ken Lizotte CMC, is Chief Imaginative Officer (CIO) of emerson consulting group inc., Concord, Massachusetts, a media/publishing consulting firm. He is author of four books and hundreds of published magazine and trade journal articles.  Ken’s firm develops “thought leader action plans” for consulting firms and solo management consultants who wish to get their ideas published in business and trade publications and/or by major book publishers. A popular keynoter at national conferences and company meetings, he is current President of the IMC/New England, a weekly on-line columnist for the American Management Association, and a career advisor at Harvard University.

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