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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Self-Publish
or Perish
Presented by Ken Lizotte CMC
Once
considered a haven for losers, “self-publishing” may now be
the book publishing method of choice. With commercial publishers focusing
more and more on authors who are already mega-stars (well-know athletes
and coaches, CEOs, political and military figures), opportunities for
business experts are getting squeezed. This workshop will address the
pros and cons of traditional publishing vs. publishing your book yourself.
Topics
Ken will cover:
- How
technology has shifted the balance
- How
self-publishing affords you much more control
- Insuring
that your self-published book advances your business goals
- Setting
up your own publishing house
- Distributing
and self-promotion tips
Attendees
benefit by acquiring knowledge of publishing industry realities and limitations
vs. self-publishing advantages. They learn why many consultant-authors
have CHOSEN the self-publishing route and enthusiastically attest to its
advantages.
Program
presenter Ken Lizotte CMC, Chief Imaginative Officer (CIO) of emerson
consulting group inc., Concord, Massachusetts, is a media/publishing
consultant and author of four books and hundreds of published magazine
and trade journal articles.
His firm provides “publishing visibility campaigns” to
consulting firms and solo management consultants who wish to get their
article and book ideas published. A popular keynoter at national conferences
and company annual meetings, he is current President of the Institute
for Management Consultants/New England chapter, a career advisor at Harvard
University and on-line columnist for the American Management Association.