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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Using
Writing and Publishing to Advance Your Business
Presented
by Ken Lizotte CMC
Chief Imaginative Officer, emerson consulting group
You don't have to be Hemingway to write and publish business articles or even a book. You just have to get started!
In this workshop, learn to conceptualize and implement writing projects, tie them to business objectives, acquire tips for keeping the process going. Participants will even get an article started right in this session!
Topics covered:
- How to insure that your writing projects achieve your strategic business objectives by leveraging them as business development tools
- Producing an outline that "frames" your writing project
- A magic process for knocking out first drafts FAST every time!
- Research techniques to advance both your writing and your client relationships
- Tips for fine-tuning
and tweaking manuscripts, business letters, website pages so that editors
and other target readers will LOVE them!
Pre-class preparation:
Develop a list of 5-10 potential article ideas (AIL) and 10-15 target publications (TPL)
Program presenter
Ken Lizotte CMC, is Chief Imaginative Officer (CIO) of emerson
consulting group inc., Concord, Massachusetts, which transforms consultants
and companies into "thought leaders." Author of four books and
over 500 published articles, Ken is a frequent keynoter at conferences
and meetings, an advisor on marketing/career issues to Harvard University
and current President of IMC/New England.