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Internet Marketing
To Win New Business, Post Articles on the Internet
I obtained one corporate
client that commissioned me to do a report on the value of the Chief Customer
Officer (CCO), which is an area of expertise I have been developing for
a number of client companies. This firm in California had found me on
the web, spotting an article I had published on the topic of "customer
insight." They then contacted me and we arranged the assignment.
In another case, a consultant for a large consulting firm saw an article
of mine on www.destinationCRM.com
and then emailed me to ask if I wanted to do a study with him on the issue
of Chief Customer Officers. His consulting firm was tasked by their client
to create an Office of the Customer. But I had already done such a study,
available for sale, and when he learned that, he purchased a copy from
me, an easy sale!
In a third case, the Customer Relationship Management Institute contacted
me to say he read my article on the CEO Refresher website and asked if
I wanted to chair a panel on the role of the CCO as a loyalty management
strategy. So that speaking engagement will serve to generate even further
exposure and presumably more leads.
One less tangible result of publishing articles that get posted on the
web, though an effect more tangible than I would have thought, is that
Google and other search engines place heavy emphasis on sites that link
back to your own site. As a result, I've found that having articles published
all over the place, including your company's website or your email link
positioned in your bio, increases your Internet visibility tremendously.
Curtis Bingham, President, Predictive Consulting Group, www.predictiveconsulting.com
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