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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
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Getting Published:
In Five Steps
Tips from Patricia Coate of emerson consulting group
Being published is the new business card. It’s a credibility tool that positions consultants and business professionals as experts and thoughtleaders, and it’s easier than one imagines. This is the message that Patricia Coate delivers to various audiences who attend her seminars and workshops on "Five Steps to Getting Published." Here's a recap of her main points on the secrets of getting published to impress one's current and prospective clients.
Read more: Thought Blog
Ask the Pro:
How to Become a Thoughtleader in Your Industry!
A Q&A with Ken Lizotte
This month we sat down with Ken Lizotte CMC, Chief Imaginative Officer (CIO) of emerson consulting group inc. located in Concord, MA, which transforms business experts and companies into “thoughtleaders.” His new book, The Expert's Edge: Become the Go-To Authority People Turn To Every Time will be published by McGraw-Hill in January 2008.
Read more: Thought Blog
Articles Follow-Up Quiz
Are You Post-Pub Savvy?
Following publication of an article, many proactive steps can be taken to maximize your published article’s impact. Ignore such steps at your peril! Score one point for each YES response to measure your “post-pub savvy quotient.” See score ranking at bottom of quiz.
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How Thoughtleading Can Grow Your Business
When Patricia Coate, our West Coast Manager, spoke to members of the Institute of Management Consultants (IMC), Northern California chapter on the topic "How Thoughtleading Can Grow Your Business," she responded to such questions as "Why should one practice thoughtleading?" and "How does one become a thoughtleader?" Here is a recap of that program's Q&A.
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Maverick Selling:
To Build a Loyal Customer Base,
Go BEYOND Consultative Sales
Many so-called tried-and-true selling techniques typically do NOT work for consultants, attorneys and other professionals services practitioners. Yet most blindly go forth employing them anyway! This blog entry offers “maverick” suggestions for selling consultative services, for the purpose of producing long-term, loyal client relationships.
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Alan Weiss on thoughtleading
“You Literally Have to Lead”
In 1992, Alan Weiss PhD published Million Dollar Consulting (McGraw Hill), a comprehensive, non-nonsense, remarkably innovative treatise on how to become (and remain) a super-successful consultant. Today his book still tops best-seller lists at Amazon and other bookselling venues and Weiss himself has gone on to become the “Rock Star of Consulting,” sharing his provocative but effective notions via keynote addresses, published articles, mentoring, teleconferences and his Million Dollar Consulting College. For more information, visit his website www.summitconsulting.com
In this interview, our Chief Imaginative Officer Ken Lizotte asks Alan’s opinion of thoughtleading as a business development strategy, a frame of mind and a way of life.
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So You Want to Publish a Book?
First Decide Why... Then Choose the Right Option
When considering the challenge of writing and publishing a book, three options for ultimate publication must be explored, only one of which will likely make sense. Typically, the option that comes to mind for most of us is “go out and find a publisher,” hopefully a top publisher based in New York City who will help us market, promote and sell our book and of course get it on the shelves of bookstores. Yet if you are a business expert, consultant, company executive or other professional and your goal is to use your book to leverage your business, this traditionally most common approach may NOT be the best route for you
In this interview with Ken Lizotte, CIO (Chief Imaginative Officer) of emerson consulting group inc., the three options available today are spelled out including reasons why your particular situation might point you toward one of these options vs. the two others.
Interviewer is Curtis Bingham, President, The Predictive Consulting Group (www.predictiveconsulting.com), a published thought leader whose extensive research into the concept of executive-level customer champions will soon be the focus of his own forthcoming book.
Read more: Thought Blog
Marketplace Master Suzanne Lowe on thoughtleading, including how this concept is "misunderstood"
Author of the recent book Marketplace Masters, Suzanne Lowe is a recognized expert in researching, formulating, and guiding competitively advantaged marketing and management strategies for professional service firms as an analyst, advisor, writer and speaker. Founder of Expertise Marketing (http://expertisemarketing.com/index.html), Marketing LLC, a consulting firm providing marketing and management analysis and guidance to the leaders of professional service firms, Suzanne draws upon twenty years of experience gained from in-house marketing leadership of top-tier management consulting and business-to-business organizations and her work with clients across diverse professional service sectors to uncover best practices and emerging marketing strategies.
Her views on thoughtleading are recounted here, including how this concept is frequently misunderstood (and therefore misused) and what authentic thoughtleading looks and feels like.
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So What Is “Thoughtleading” Anyway?
Q & A with Ken Lizotte
To many companies and consulting firms, thought leadership is a vague marketing strategy that most firms don’t know too much about. Even if they do know a lot about it they generally don’t implement it because they are either busy with day-to-day operations or they don’t know how to make it happen. In this interview with Ken Lizotte, CIO (Chief Imaginative Officer) at emerson consulting group inc., the concept of “thoughtleading” is fleshed out and its implications as a business development strategy explained.
Interviewer is Curtis Bingham, President, The Predictive Consulting Group (www.predictiveconsulting.com), a thought leader who has conducted extensive research into the concept of executive-level customer champions.
Read more: Thought Blog
Internet Marketing
To
Win New Business, Post Articles on the Internet
I obtained one corporate
client that commissioned me to do a report on the value of the Chief Customer
Officer (CCO), which is an area of expertise I have been developing for
a number of client companies. This firm in California had found me on
the web, spotting an article I had published on the topic of "customer
insight." They then contacted me and we arranged the assignment.
Read more: Thought Blog
Publishing's Impact on SALES
Some recollections from our client thought leaders on how publishing one's ideas can directly impact sales and drive business development.
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