The Expert's Edge by Ken Lizotte

The Expert's Edge

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"Thought Leading"
The Art of Separating Yourself
from the Pack

Presented by Ken Lizotte CMC

What separates the leaders of business competition from all the rest? Those who practice "thought leadership" reach the top and stay there! In this session, Ken shows why becoming a thought leader delivers a competitive advantage second to none, and how you can join the ranks of such winners.

Topics Ken will cover:
  • How publishing articles in business magazines can raise your business visibility
  • How to become a sought-after public speaker
  • How YOU can author and publish a book… and why you should!
  • Getting yourself interviewed by business newspapers and magazines
  • Leveraging the Internet and other "thought leadership channels" to magnify your business development efforts

Attendees acquire powerful, little-used marketing tools for expanding target audience visibility, acquiring new business, increasing current customers' awareness and establishing credibility as a leading thinker in your field or industry.

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