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“Ken Lizotte has brought thought leadership to a science and an art – and on the road to becoming a mainstream term.” Louis Carter
CEO
Best Practice Institute |
Excerpt from Chapter 2, The ROI of Thoughtleading:
Why Experts with an Edge Make the Most Money
 If thoughtleading as a strategy sounds good and feels good and looks good, it’s only logical that it would work productively to deliver a competitive advantage. But how can we know for sure? Examples of thoughtleaders such as Donald Trump, Tom Peters, Rosabeth Moss Kanter, and Harvey Mackay—and even Ralph Waldo Emerson—demonstrate that it can work for some people, but can it work for you and me as well?
The more quantitatively oriented among us will put it more bluntly: Can you prove it? Is there evidence that thoughtleading in fact really does produce measurable business growth? Can metrics be cited? Is there a way to identify thoughtleading’s return on investment (ROI)?
Although the answers to these questions are all YES, the path to getting there, like so much else in life, requires a map. Studies of thoughtleading do indeed indicate that there is a quantifiable return on investment as a result of this strategy. Some of these studies are direct and dramatic. Others, however, may feel murkier to our quantitatively minded friends. Yet the research exists, and its results are overwhelmingly affirmative.
Click here for more info on The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available at www.amazon.com and bookstores everywhere!
 UPCOMING EVENTS
“Get Your Ideas Published!”
Ken will emcee a special all-day “thoughtleader conference” keynoted by Alan Weiss and sponsored by IMCNE. Ken’s morning breakout will outline success strategies for publishing articles, obtaining a book publisher, self-publishing a book and leveraging articles and books for maximum business success!
Friday March 28, 2008 , 8:30 am - 3:30 pm, Hilton Garden Inn, Waltham, MA. Click here to register: http://www.imcne.org/
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company Website: http://www.thoughtleading.com
Ken Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Manager, 415-309-2231
email:
voice: 978-371-0442 |
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