 |
Excerpt from the Introduction: “A Magic Bullet Does Exist!”
 Entrepreneurs today are exasperated. There’s so much competition, so many new technologies to use (and learn), so much swift change in the marketplace. How can people lift themselves above the noise?
And when you do attract new customers, they often bolt at the slightest hint of a better deal down the street. Word of mouth, which is so essential to business success, never gets off the ground. It’s a constant game of catch-up, missed goals, back-to-the-drawing-board, and perpetual boom and bust. Despite adhering to marketing and sales “best practices,” nothing seems to help.
Yet a magic bullet does exist: the “expert’s edge.”
Though all entrepreneurs and companies are experts, few of them exploit their expertise to superior advantage. Those few who do rise above the so-called level playing field to assume higher places are a breed apart known as “thoughtleaders.” No longer mere “specialists,” “practitioners,” “professionals,” or even “experts,” thoughtleading experts cease wondering where their next business meal will come from. Instead, they steadily welcome new customers from an ever-expanding prospect base that seeks them out, rather than the other way around.
Click here for more info on The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available at www.amazon.com and bookstores everywhere!
 UPCOMING EVENTS
Webinars save you time, travel, money, inconvenience—what’s not to love? And you can sign up at the last minute and play/replay the webinar a day or a week or a month later! Only $79!
So join us for one-hour webinars based on the book, led by the famous author himself! Hosted by Business Expert Webinars.
- “Publish and Flourish: Writing Articles to Advance Your Business and Career” on Friday, June 6, 2008 , 1-2 PM EDT
- “A Book by YOU! How to Write Your Own Business Book and Get It Published” on Friday, 27 June 2008 , 11:30 AM — 12:30 PM EDT
- “Build A Loyal Following and Keep Sales Flowing” on Friday August 1, 2:30 — 03:30 PM EDT
Click here to learn more and to register: http://www.businessexpertwebinars.com/
MEDIA ATTENTION
The Expert’s Edge has been selected as recommended reading by:
Click here to learn more about The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available online and at bookstores everywhere!
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company Website: http://www.thoughtleading.com
Ken Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Director, 415-309-2231
email:
voice: 978-371-0442 |
|
