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“Ken Lizotte’s book demands that we stand up in the market place of ideas and demonstrate that we have a significant contribution to make that will be of value to our clients. He defines the path from being an also-ran expert to being a thoughtleader. It is not an easy path, requiring unabashed self-examination and testing the motivation and courage we have at the core of our being. But his recommendations are clear, concise, and doable. I have read the book twice and am systematically taking Lizotte’s prescription to heart. I am applying it to my consulting practice. It is helping me to transform my thinking and I am already seeing results in my interactions with prospects and clients.” Peter Jay Sorenson CMC, GINKGO Enterprises
Click here for more testimonials for The Expert’s Edge. |
Excerpt from Chapter 6: The Five Pillars of Thoughtleading
 Contrary to popular misconceptions, injecting publishing, public relations (PR), and media attention into your life should not consist primarily of sending out press releases and occasionally getting yourself quoted in an article, or maybe on the radio or cable TV. Yet if you hire most PR firms or an independent publicity specialist, you’ll probably get opposite advice. Most PR firms specialize in “media hits,” which works out fine if your concept of PR and media is just hiring someone from the outside and letting them do pretty much everything. When you do that, you've decided that media is a function that someone takes care of, rather than something that you and your people or colleagues get personally involved in. With that attitude, you will never, repeat never, attain your expert’s edge.
Thoughtleading requires a more intellect-based approach. The foundation of your expert’s edge is inside your head. Your individualized intellectual capital makes you special. There’s no one you can outsource this treasure to.
What’s needed, then, is to focus on five “pillars” of thoughtleading, five specialized tactical areas that will ensure that your clients and prospects keep turning your way every time. These five pillars are typically either ignored by even the most aggressive PR marketers or executed in too conventional a manner. But with a thoughtleading frame of mind driving each pillar, your overall “visibility campaign” will be transformed…
Click here for more info on The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available at www.amazon.com and bookstores everywhere!
 UPCOMING EVENTS
Face-to-Face
- “Writing & Publishing To Advance Your Business and Career” on Friday, October 24, 2008, 8:00 AM—High Noon ET at Regus Business Center, Newton, MA. Pre-registration required! To register or for more info, click here.
- "Get the Expert's Edge: Become The Go-To-Authority People Turn To Every Time" on Monday, October 27, 2008 - 2:15 PM MT
Sponsor: Institute of Management Consultants (IMC USA) Annual "Confab"
Location: Silver Legacy Resort and Casino, Reno, NV
Click here to learn more and to register: http://www.confabusa.org
Webinars
Webinars save you time, travel, money, inconvenience—what’s not to love? And you can sign up at the last minute and play/replay the webinar a day or a week or a month later! Only $79!
So join us for one-hour webinars based on the book, led by the famous author himself! Hosted by Business Expert Webinars.
- "Get Inside Your Prospect's Head" on Tuesday, October 21, 2008, 11:30 AM - 12:30 PM ET with Sales Management Expert Craig James
Click here to learn more and to register: http://www.businessexpertwebinars.com/
- "Customer-Centered Selling: Are You Selling Benefits or Pitching Features?" on Wednesday, November 5, 2008, 11:30 AM - 12:30 PM ET with Sales Management Expert Craig James
Click here to learn more and to register: http://www.businessexpertwebinars.com/
- “A Book by YOU! How to Write Your Own Business Book and Get It Published” on Friday, November 7, 2008, 11:30 AM—12:30 PM EDT
Click here to learn more and to register: http://www.businessexpertwebinars.com/
MEDIA ATTENTION
Recent favorable notices garnered by The Expert’s Edge include:
Click here to learn more about The Expert’s Edge: http://www.thoughtleading.com/book_experts-edge.htm
Available online and at bookstores everywhere!
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company Website: http://www.thoughtleading.com
Ken Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Director, 415-309-2231
email: inq@thoughtleading.com
voice: 978-371-0442 |
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