Motivate Like A CEO:

Motivate Like A CEO by Suzanne BatesCommunicate Your Strategic Vision
and Inspire People to Act!

by Suzanne Bates
McGraw-Hill 2009

Despite all the bad press these days about companies and CEOs, most successful business leaders at the top typically exhibit remarkable gifts for getting the job done both effectively and ethically. Not only do they work hard and demonstrate a capacity to think clearly and quickly and well, but they also see inspiring and motivating their people as Job #1, rallying them with powerful, common visions and driving them forward to achieve great things. 99% of CEOs out there function this way, or try to. Accounts in the media focus on the bad ones, the remaining 1%.

In this light, Suzanne Bates has come along to offer us a glimpse of how all those unspoken heroes, the “good” CEOs, operate, and what we can learn from them. In a follow-up to her 2005 bestseller Speak Like a CEO, Suzanne has now published Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! (McGraw-Hill). Her new book dissects how great CEOs unite their teams around a common purpose and how we her readers can do the same. No matter what level or position we hold, asserts Suzanne, each of us can become powerful forces of influence within our teams, organizations and (for that matter) whole lives.

With a wealth of real-world stories of leaders who have transformed their organizations combined with helpful, easy-to-follow tips and advice, Motivate Like a CEO specifically will teach you to:

  • Inspire others to embrace and share your vision
  • Speak with energy and confidence in tough situations
  • Turn challenges into opportunities
  • Get your teams engaged, in the loop, and tracking real results
  • Find ways to share your message of motivation with your entire company

Even a well-positioned, strategically sound company can fail if its messages and focus aren’t clear. Successful leaders must be able to transition a strategic plan from mere words on paper to rousing hearts-and-minds commitments pledged by the very folks who will make it happen. Suzanne’s new book provides a blueprint for carrying this out.

Suzanne BatesExecutive coach, author, keynote speaker, former award-winning television news anchor and CEO of Bates Communications Inc., Suzanne and her team of seasoned consultants improve their clients' businesses by transforming leaders into powerful communicators who get business results. Bates Communications offers strategic communications consulting, executive coaching, workshops, executive presence seminars and boot camps. Clients include Dow Chemical, Fidelity, Mellon/Bank of NY, John Hancock, VF Outdoor, Cabot Corp., Sun Life, EMC, Blue Cross Blue Shield, The North Face, and Stop and Shop.

Suzanne’s first book Speak Like a CEO: Secrets for Commanding Attention and Getting Results, also from McGraw Hill, became a bestseller on Amazon.com in 2005 and has since been published in Chinese, Russian and Indonesian. Motivate Like a CEO quickly became the #1 bestseller in books on communication skills on Amazon as well as a business bestseller at Barnesandnoble.com. It’s received accolades from such highly regarded business authors as Ken Blanchard (The One Minute Manager), Marshall Goldsmith (What Got You Here Won't Get You There), and Charles H. Green (The Trusted Advisor). Her other products include the Speak Like a CEO Toolkit, the Speak Like a CEO Home Study Course, and a course on How to Make a Name in Business.

Suzanne is also author of many published articles and during her TV career won an AP News Award and a nomination for a Columbia DuPont Award. She has appeared in and been interviewed by the New York Times, the New York Post, Business Week, Investors' Business Daily, the Boston Globe and the Boston Business Journal, among many others. She publishes a monthly newsletter called “ The Voice of Leadership” and blogs at ThePowerSpeakerBlog.com

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