Stop Speaking for Free! by Lee SalzStop Speaking For Free!

The Ultimate Guide to Making Money with Webinars

By Lee B. Salz

Business Expert Publishing, 2010

The right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many speakers seem to interpret "free speech" as a mandate to give away their specialized expertise for free, with exposure as their only compensation.

Lee B. SalzAnd, exposure doesn't pay the bills. Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars, authored by webinar thought leader Lee B. Salz, positions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!

"Stop Speaking for Free! teaches you everything you need to know to succeed with attendee-funded webinars. I've used these principles myself … and they work!"
- Patricia Fripp, Past National Speakers Association President
and author of "Get What You Want! and Make It, So You Don't Have to Fake It!"

You will discover:

  • The fine line between free and for-fee webinars
  • Three criteria to guide you in the selection of your most saleable content … what people will readily pay to learn from you
  • Three types of prospective registrants … how to engage each of them effectively and at the right time
  • A specialized copywriting methodology designed to drive registrations for attendee-funded webinars
  • Free and low-cost marketing strategies to creatively reach your prospects … beyond your database
  • Due diligence guidelines that help you choose the right webinar back-office company for your needs
  • Presentation design techniques that captivate your virtual audience

"I saw an opportunity to reach new audiences using webinars, but I refused to give my expertise away for free. Stop Speaking for Free! helped me create a brand-new (and quite lucrative) revenue stream. You can do it too … this book is a must-have for every speaker, consultant, and trainer!"
- Sam Richter, author of the award-winning book "Take the Cold Out of Cold Calling"

You save 30% on Stop Speaking for Free!
by clicking HERE to order!
Use Promotional Code 47fbf202 to save on
Webinar Registrations

Included with your book purchase is FREE access to our online
Webinar Resource Center with tools, white papers, and guides
to further assist you with your attendee-funded webinar campaign.

For more information, click here

If you have been intrigued by webinars, but don't know how to use them to generate income, Stop Speaking for Free! is for you! The time has come for you to get paid for your expertise.

To purchase a copy of Stop Speaking for Free!, visit our Books page and then click on the book's cover. You'll also learn about other books authored by our emersongroup client thoughtleaders, including John McQuaig, Michael Yogg, Drew Yanno, Laura Leist, Dan Cassidy, Michael Shenkman, Suzanne Bates, Sue Hodgkinson, Dr. Gerald Kraines, Jim Masciarelli, Martha Fields, Maria Thomson, Dan Anderson, Barbara Litwak and Ken Lizotte.


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emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.

CHECK IT OUT! Our Chief Imaginative Officer (CIO) Ken Lizotte's book The Expert's Edge: Become The Go-To Authority People Turn To Every Time (McGraw Hill) outlines in detail how to transform you and your firm into the gurus and leaders of your field. Available at Amazon and in bookstores everywhere. Click here to learn more.

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