Discover Your CEO Brand:

Secrets to Embracing and Maximizing Your Unique Value as a Leader

By Suzanne Bates
McGraw-Hill (2011)

All CEOs bring their own experiences and leadership styles to the companies they work for… and the best CEOs bring a brand! Think of Steve Jobs or Richard Branson, Donald Trump or Walt Disney—instantly recognizable CEOs whose personalities have enhanced and elevated their company’s images.

But creating a CEO brand isn’t easy. It’s not just about having charisma or talent. Instead discovering your CEO brand is all about channeling leadership qualities to create opportunities and to amplify company value. Once achieved, small and large companies alike will benefit from a CEO’s brand.

But how is it done?

In her new book Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader, Suzanne Bates shows us, by applying her years of leadership expertise and analyzing how others have done it and how you can too! Laid out in step-by-step instructions and incorporating real-world examples, Discover Your CEO Brand is an accessible and thought-provoking guide to becoming a more successful businessperson.

In the book, Suzanne details how to:

• Discover your brand
• Understand how to use it
• Connect with key audiences
• Elevate your leader profile 
• Use both traditional and new media
• Attract and keep great talent
• Create business opportunities
• Shape a performance culture
• Drive value in your company

A renowned and respected business thoughtleader, Suzanne published her first book Speak Like a CEO: Secrets for Commanding Attention and Getting Results, also from McGraw Hill, in 2005. Speak Like a CEO quickly became a bestseller on Amazon.com and has since been published in Chinese, Russian and Indonesian. In 2008, Suzanne published her second book, Motivate Like a CEO which also became a top seller in the communication skills book section of Amazon and among business books sold by Barnes and Noble. Also the author of numerous business articles, Suzanne is a former award-winning television reporter whose groundbreaking insights have been quoted in the New York Times, Business Week, Investors' Business Daily, Mass High Tech, Boston Business Journal and on national TV news programs.

She is CEO of Bates Communications, a firm that transforms leaders into powerful communicators who get results, and a popular keynote speaker at major business events.

Purchase Suzanne's book within the next week and you’ll gain free access to an exclusive webinar series in which Suzanne will guide you down the path to discovering your own leadership brand. A top coach to CEOs and executives around the country, Suzanne has helped numerous leaders develop and communicate their personal brands to the world... and stands ready to help you too!

Access to the webinar series is exclusive to anyone who purchases the book within the next week (by Tuesday, October 18th). To check out the book and purchase, click here.

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