 Entrepreneurs Inside:
Accelerating Business Growth
with Corporate Entrepreneurs
by Susan Foley
Xlibris Publishers, July 2007
Many organizations are missing significant growth opportunities because they are not effectively harnessing the most able business builders they’ve got: their corporate entrepreneurs.
That’s the core message of Entrepreneurs Inside: Accelerating Business Growth with Corporate Entrepreneurs, authored by growth expert Susan Foley, founder of Corporate Entrepreneurs LLC, and Executive Director, Research Centers, Babson Executive Education. A thought-provoking examination of what it takes to identify, launch, and build new growth businesses from inside existing organizations, Susan’s book is written for CEOs and other senior executives who are placing ever-stronger emphasis on top-line growth - and who believe that innovation sparked by in-house entrepreneurs is a powerful means of achieving that growth.
 In Entrepreneurs Inside, Susan takes the reader into the world of corporate entrepreneurship, also known as Intrapreneurship. Using in-depth discussion of innovation, organic growth, entrepreneurial leadership, talent management and organizational development, her book gives business readers an insider’s view of what really drives business growth. Drawing on real world examples, Susan defines and describes the archetypal corporate entrepreneur and shows executives how to navigate past inevitable obstacles and toward successful implementation of Intrapreneurship initiatives.
Her book also confronts the downside to underutilizing corporate entrepreneurs, warning of the all-too-typical lack of strategic focus and limited research that repeatedly frustrate and derail the best efforts of corporate entrepreneurs – often to the point where they quit their jobs in favor of another employer who fully recognizes the long-term benefits of using such talent to sharpen the entrepreneurial game. Entrepreneurs Inside also offers real-world lessons on the obstacles and hidden barriers that corporate entrepreneurs encounter as they create the entrepreneurial culture necessary for success.
Based on research conducted with a group of experienced corporate entrepreneurs across a diverse set of industries, the book focuses on these senior executives, many reporting directly to the CEO, who have been responsible for building multi-billion dollar businesses in their organizations. Armed with their first-hand knowledge that such initiatives can be daunting, requiring a unique combination of competencies, they provided the book with much insight and understanding about what it means to be a corporate entrepreneur.
Topically, Entrepreneurs Inside explores:
- Top competencies of successful corporate entrepreneurs
- Three P’s for entrepreneurial success
- Building blocks of corporate entrepreneurship
- Entrepreneurial Framework
- Living in a world of contrasts
- Navigating uncertainty
- Traversing the “valley of despair”
- Executing with precision
- And more…..
Entrepreneurs Inside also details what separates the wheat from the chaff, describing the attributes and skills of successful corporate entrepreneurs and entrepreneurial leaders. It offers insights and lessons learned, from experienced corporate entrepreneurs, on what it takes to build the culture and infrastructure for success. It looks at the organizational systems and processes that impede progress and how culture can get in the way. It also explores some of the reasons why many innovation efforts are not successful and why without CEO involvement entrepreneurial efforts are doomed.
Every day that goes by without utilizing your company’s entrepreneurs is a day further away from reaching your growth goals. Susan Foley’s book can help your firm change all that.
Are you a Corporate Entrepreneur? Take a quick survey to find out. You may be eligible to participate in a benchmarking study. Go to www.entrepreneursinside.com to take the survey and learn more about Entrepreneurs Inside.
To purchase a copy of Entrepreneurs Inside, click http://www.thoughtleading.com/books.htm and then click on the book's cover. You'll also learn about other books authored by our emersongroup client thoughtleaders. Just scroll down the page to view our many thoughtleaders' books!
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