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 Curtis Bingham
Often lost in the downturns, setbacks and general volatility of the business cycle is the individual customer—the vessel by which any business either sinks or swims. Few understand this concept better than Curtis Bingham, President of the Predictive Consulting Group, Inc., who for over a decade has helped companies from a broad cross-section of industries increase their customer acquisition, retention and per-customer-profitability in spite of rough waters.
"Most companies are so far removed from their customers,” remarks Curtis. “They have no idea who their customers really are, what they want, why they actually buy, nor what value their company truly provides to them.”
A self described customer strategist, Curtis is also a natural thoughtleader. Publishing numerous articles in such publications as The Handbook of Business Strategy , Destination CRM, and Sales and Marketing Excellence, Curtis has found an attentive audience for his leading-edge ideas on customer strategy.
“Customers don’t care about your credentials, track record, or industry awards,” writes Curtis in an article titled “Arrogant Marketing.” “They want to know whether or not what you have to offer is going to satisfy a need.” In his article “You Can’t Save Your Way to Growth” soon to be published in CEO Refresher, he writes, “Customers base their purchase decisions on the attributes of a product or service that enable them to do four things: 1.) make more money, 2.) reduce costs, 3.) mitigate risks, and 4.) satisfy an emotional need. By understanding these Customer Purchase Drivers™, companies [are able to increase] customer value, loyalty, and retention while at the same time increasing customer profitability.”
He is currently at work on his first full-length book tentatively titled, The Key to Customer Strategy: The Rise of the Chief Customer Officer. Curtis, while continuing to pursue other thoughtleading endeavors, highlighted by a planned six-part teleconference series titled: How to Dramatically Increase Profits Especially in Troubled Times: Essential Strategies to Find & Retain Your Best Clients & Say Goodbye to Costly Customers Who Are Killing Your Company.
Regardless of the medium—whether articles, books or web conferences—Curtis vigorously promotes his ideas on customer strategy with the insight, passion and assurance of an expert’s expert.
“The goal is always to help companies weather the storm financially,” he notes. “With the economy the way it is, business is getting hungrier; its competitors are getting hungrier too and customers’ wallets are snapping shut. So it’s extremely important to develop a strategy that will allow each company to retain its most important customers and either find ways of increasing profitability or carefully consider breaking ties with the ones that may actually be costing them money.”
Curtis has worked with a variety of industries including enterprise software, telecom, semiconductor, marketing automation, publishing, corporate gift, and Internet advertising in addition to various non-profit organizations as well. Holding both an MBA from Lehigh University and a Master’s in Computer Science from Brigham Young University, he has taught Demand Chain Management at Bentley College in Massachusetts, plus he is a member of the Institute of Management Consultants.
For more information on Curtis Bingham or The Predictive Consulting Group, Inc., including a list of published articles and upcoming events, please visit http://www.predictiveconsulting.com.
To learn more about his upcoming teleconference series, click: http://predictiveconsulting.com/Seminars/BestCustomers-ga.html
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
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