THOUGHTLEADER PROFILE
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Robert Johnson, Atrion On a day-to-day basis, Robert is responsible for market analysis, developing new products, and co-leading the company’s managed services business line. “My primary focus,” Robert explains “is to conduct marketing research to learn why and how IT executives are running their operations and bringing more value to their organizations.” Robert spends a lot of time distilling disparate inputs into insights on unmet needs, which feed the development of new Atrion services. Robert works with Atrion’s CEO, CTO and other key personnel to bring these services to market for high revenue growth. “Considerable effort is put into making these services repeatable, scalable, and tailorable to meet the specific needs of our clients,” Robert explains. As Atrion’s Director of Product Marketing, Robert has also taken on another important “unwritten” task: he regularly writes and submits articles for publication. In the past year alone, Robert has written many articles—8 of which have been published in esteemed IT journals and publications. Not only does this practice of communicating his expertise by authoring articles elevate Robert’s status as an IT authority, but it further brings immeasurable positive attention to Atrion as an outstanding and highly regarded networking corporation. In the July issue of Structural CIO, Robert comments on a growing topic of conversation and importance to his line of work: facilitating increased business knowledge in IT workers. “Companies are increasingly using information technology to sell more products, grow their business and improve their competitive footing,” Robert explains, tying together trends he’s noticed to a much larger IT conversation. Robert continues to flesh out this idea of the growing importance of IT professionals harboring business mindsets to grow corporation success in “Will a Monitoring System Deliver ‘Always On’ Applications to your Users?” that appeared in July’s issue of Data Center Journal. “IT still needs skilled personnel and committed processes to address the ‘Always On’ imperative. Moreover, it’s time for all IT professionals to shift their mindset to business value, user perspective and proactively managing applications that support critical business processes,” Robert explains. In addition to conducting research, analyzing studies and trends, hosting webinars, and communicating with top business executives and IT professionals, Robert has voiced many interesting points in relation to Atrion’s “Always On” philosophy from a unique marketing and economical perspective. Robert, like the rest of the Atrion team, understands the dire need of companies’ business applications running around the clock, and that maintaining such an imperative is no easy task. A key element sometimes overlooked in relation to Atrion’s “Always On” imperative is economics, which Robert cogently details in another Data Center Journal piece, “The Economics of Managing Your IT Infrastructure For an ‘Always On’ Environment.” An integral cog in the Atrion team, Robert’s expertise as a director of product marketing follows IT positions in executive strategy and marketing with such major players as CGI Inc., Deloitte Consulting, and Digital Equipment Corporation. This deep background has formed a foundation that continues to serve him, and Atrion’s clients, well. about emerson consulting group Ken Lizotte, Chief Imaginative Officer (CIO), 978-371-0442 Email Us |
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Robert Johnson, Director of Product Marketing at Atrion Networking Corporation, is more than just a leader at the Rhode Island-based company specializing in the fusion of business and technology—he is a role model and practicing thoughtleader.