Steve Lipka

It would be a wise decision for CFOs, CIOs, VPs of Marketing, VPs of Sales and other senior NON-technical executives to take some time and closely examine Steve Lipka’s ideas, thoughts, and articles. Steve’s expertise, knowledge, and comprehension of business topics has allowed him to develop many intriguing IT ideas and propositions without which a firm’s computer systems may end up not achieving their goals.

For evidence, consider titles of articles Steve has published, or has been working on:

• “Culture Mind Shift: Without One, Your Technology Cannot Succeed”
• “Are You Measuring Your CRM?”
• “Getting CRM Right: What Holds Some Companies Back?”
• “Maximizing the Value of Your Customer Base”
• “The Five Stages of Customer Base Development”

In particular, what Steve calls “Customer-Base Development” is a concept worth considering. As Steve explains, “CRM (customer relationship management) has come to mean systems, but that’s only one part of what’s needed to reap the benefits of improving the focus on your customers. For best results think ‘Customer Base Development’ (CBD). That way we’re talking about people, the process, and the technology operating harmoniously, all focused on maximizing the value of a company’s customer base.”

As Managing Principal for Information Technology at Avatar Strategic Partners, LLC, which serves companies that wish to improve their performance through better use of IT, Steve is always developing new ideas designed to best achieve that mission. In a new article coming soon in several publications, “Getting Your IT Systems to Work Together: It's NOT a Technical Issue,” he explores two prime hurdles that non-technical senior staff must face head on if new IT systems are to accomplish what was hoped for.

“Are you thinking about integrating your systems, or even buying a new system that you want to integrate?” he asks. "Then you have probably spent a lot of time researching different methods of integration, and products that enable integration. But the technology, though the most obvious issue, is likely NOT your true stumbling block. The real hurdle will be integrating your business processes, and a second hurdle will be insuring that this integration complies with audit and Sarbanes-Oxley requirements. Surmounting these two hurdles will be key to guaranteeing the management success of your new systems integration.”

To view Steve’s thoughtleader achievements or to connect to his website, click here: http://www.thoughtleading.com/clients.htm

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Ken Lizotte

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