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Email Marketing for Consultants
and Entrepreneurs
Build a Loyal Following and Keep Business Flowing
A webinar hosted by Ken Lizotte CMC and sponsored by Business Experts Webinars
Date/Time: Friday, April 17, 2009, 11:30 AM -12:30 PM EDT
Most consultants live by the feast or famine rule… except those who master database cultivation and relationship building. Your email list is the lifeblood of your business and it takes proper care and feeding to generate revenue. Promote too much, people unsubscribe. Promote too little and you get no business from the campaign. Those who have mastered the science of database cultivation and growth aren’t feeling the pain of the economy. What is the right strategy to develop business from your existing clients while continuing to grow your email list?
 Ken Lizotte, author of “The Expert’s Edge: Become the Go-To Authority People Turn to Every Time," helps entrepreneurs and consultants create a loyal client base while generating a steady stream of new prospects. He'll teach relationship management strategies to build your list and use email to cultivate profitable relationships. Discover how to grow your business while avoiding boom-and-bust revenue cycles.
In this webinar, you will learn how to:
- Create a marketing process to grow your business based on thought-leadership principles
- Implement simple, yet effective, email database building practices
- Ensure that enthusiastic word of mouth is spread continually and to the right people
- Systemize your relationships with clients, prospects and referral sources so business keeps flowing
 As an added bonus, you’ll receive Ken's eBook, "The Expert's Edge Primer," containing highlights from his book, published by McGraw-Hill, and a tool to help you implement the teachings from this webinar.
Suggested Attendees: Entrepreneurs, Consultants, Small business Owners, Authors, Professional Speakers
Click here to register for the webinar: http://www.businessexpertwebinars.com/
Click here to learn more about the book: http://www.theexpertsedge.com
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company
Website: http://www.thoughtleading.com
Ken
Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Director, 415-309-2331
email:
voice: 978-371-0442
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