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Article Publishing to Grow Your Business
or Consulting Firm
How to Build Your Reputation and Generate Revenue
Using Articles
A webinar hosted by Ken Lizotte CMC and sponsored by Business Experts Webinars
Date/Time: Friday, June 12, 2009, 11:30 AM -12:30 PM EDT
The first thing clients do when looking for a consultant or researching your business is to check Google. One of the easiest ways to dominate search engine results is article marketing. Done correctly, articles help prove your expertise and generate leads. Incorrectly, article marketing becomes a drain on your time … and can even damage your reputation.
 Ken Lizotte, author of "The Expert's Edge: Become the Go-To Authority People Turn to Every Time" and author of more than 750 articles, teaches you how to increase your presence on the Internet through article writing. You will learn his proven, three-step process to write compelling articles … get them published … and use them as effective marketing tools. As a consultant, you will become recognized as an expert in your field and, not only win the business, but command a higher price for your services.
In this webinar, you will learn how to:
- Develop article ideas that position your expertise
- Avoid writers block and keep the ideas flowing
- Identify your "target publications"
- Creatively pitch your ideas to editors with a fool-proof approach
- Prevent embarrassing article publishing mistakes that brand you as an amateur
- Leverage your articles to generate new clients
 As an added bonus, you’ll receive Ken's eBook, "The Expert's Edge Primer," containing highlights from his book, published by McGraw-Hill, and a tool to help you implement the teachings from this webinar.
Suggested Attendees: Entrepreneurs, Consultants, Business Owners, Professional Speakers
Click here to register for the webinar: http://www.businessexpertwebinars.com/
Click here to learn more about the book: http://www.theexpertsedge.com
about emerson consulting group
emerson consulting group transforms consultants, attorneys, finance experts, executives and companies into successful "thoughtleaders" via publishing, speaking engagements, research projects, the Internet and other thoughtleading channels. Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly "thoughtnotes" by filling in the subscriber box in the left-hand margin on our website.
JUST OUT! A new book by our Chief Imaginative Officer (CIO) Ken Lizotte The Expert's Edge: Become The Go-To Authority People Turn To Every Time has just been published by McGraw Hill. It’s available at Amazon.com and in bookstores everywhere. Click here to learn more: www.thoughtleading.com/books.htm
Company
Website: http://www.thoughtleading.com
Ken
Lizotte, Chief Imaginative Officer (CIO), 978-371-0442
Patricia Coate, West Coast Director, 415-309-2331
email:
voice: 978-371-0442
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