In this issue:

thoughts and actions...
...attracting press coverage

Why do some companies and individuals show up in the news media repeatedly while most others are invisible? Though press coverage should be part of every company's marketing mix, it is often ignored or forgotten.

Yet press coverage intrinsically has more credibility than paid advertising, which is typically greeted with skepticism. In contrast, getting quoted in a news story brings instant credibility, implying that the interviewee must obviously be a leading expert, i.e., a thoughtleader!

Want to learn how to make this happen? Read “ Put It in Writing: Powerful Tools for Attracting Press Coverage” by our PR Czar Henry Stimpson. Versions of Henry’s article have been published in Mass Lawyers Weekly, Insurance Times and SBANE Enterprise.

Click here to read: http://www.thoughtleading.com/press_article.htm

welcome...
...to our newest thoughtleaders

Jerry Vieira, President, The QMP Group, a B2B consulting firm that improves the economic value of its client firms by accelerating cash flow through rapid-impact improvement initiatives in market strategy, business development, sales and performance Management

Jinsoo Terry, International Business Consultant, specializing in consulting, speaking, training, coaching and mentoring services for achieving global success

Lisa DiTullio, Director, Project Management Office, Harvard Pilgrim Health Care

Bill Mueller, Certified Advisor to Business Buyers and Sellers, and President, Strategies for Business Ownership, specialists in finding, investigating, valuing, financing, buying and owning a new business

• “Executive Recruiter Can End Hiring Horror” by Barry Shulman, Founder of Shulman Executive Search and Gordon Chiang, Partner at Shulman Associates, in IndUS Business Journal . An announcement of Shulman Associates’ corporate relocation to San Francisco ran in The San Francisco Business Times.

• Frank Hone, Executive Vice President, Global Business Group at Ogilvy Healthworld, has signed a contract with HRD Press to publish his new book, Why Healthcare Matters: An Employer’s Guide To New Strategies For Competitive Advantage

• “What Medical Device Companies Can Learn from McDonald’s” by Dave Vogel, President of Intertech Engineering Associates, in Today’s Medical Developments

• Regime Change: U.S. Strategy through the Prism of 9/11, a new book by Robert S. Litwak, Director of International Security Studies at the Woodrow Wilson Center, was the focus of a recent Tom Friedman column in the New York Times

• Passion for Reality: Paul Cabot and the Boston Mutual Fund (Xlibris 2007), the new book by Michael R. Yogg, Managing Director at Putnam Investments, is now available in both hardcover and paperback

• Jason Honeyman, Managing Partner at Wolf Greenfield, was quoted in MX Magazine in an article entitled “Preparing for Patent Reform”

• “Eight Most Frequent Mistakes People Make In Front Of An Audience” by Suzanne Bates, President of Bates Communications, in CEO Refresher, an article based on Suzanne’s best-selling book Speak Like A CEO: Secrets For Commanding Attention And Getting Results (McGraw-Hill)

• “Study the Cost and Invest Wisely in the Network” by Charles Nault, CEO at Atrion Networking Corporation, in Mass High Tech

• “Formal Approach Improves Performance” by Carol Bergeron, President of Bergeron Associates, and Pat Kirton, Co- Founder of Insight Management Group, in Women’s Business Magazine

• “Are You Depending Too Much on Too Few Customers?” by Shelley F. Hall, Principal of Catalytic Management Consulting, in The Independent Consultant

• Jinsoo Terry, Founder and CEO of Advanced Global Connections LLC, has been selected by American Express as one of six successful small business owners to be profiled in an upcoming AMEX Small Business Guide

• “Supreme Court Rules in MedImmune Biotech Plant Case ” by Michael Siekman, Shareholder at Wolf Greenfield and Charles Steenburg, Associate at Wolf Greenfield, in Patent, Trademark & Copyright Journal. Michael was also interviewed by Inside Counsel for an article about the MedImmune case.

• "Don't Take Any Chances: Avoiding Liability in Establishing a Sweepstakes" by Michael Albert, Shareholder and Chair of the Litigation Practice Group at Wolf Greenfield, and Hunter Keeton, Associate at Wolf Greenfield, in New England House Counsel.

• Adam Kessel, Associate at Wolf Greenfield, was interviewed by Inside Counsel for an article about the Digital Millennium Copyright Act

• “Finding Right Handheld Not Easy, but Worth Effort” by Vin D’Amico, President of Damicon LLC, in his monthly column for IndUS Business Journal. Vin also penned the column “’Agile’ Documents Encourage Team Collaboration” for the same publication.

• “Grounded Vision: Bring Your Team Together” by Jay W. Vogt, Founder of Peoplesworth, in IndUS Business Journal

• “Why CEOs Need a Watering Hole” by Fred Green, Director of The CEO Club of Boston, in CEO Refresher

• Jo Parente, a legal recruiter at Wolf Greenfield, was quoted in an article “Recruiters Use Technology to Find, Vet Candidates” in Boston Business Journal

• “Outsourcing Creates U.S. Jobs and Business Growth” by Jeff Roy, CEO of Implementation Factory, in IndUS Business Journal

• Ilan Barzilay, Associate at Wolf Greenfield, was quoted in ECT News in an article entitled “ MySpace Attacks Video Piracy With New Tech.” Ilan was also quoted on NewsFactor Network in an article entitled “Cisco Dials Apple in iPhone Trademark Spat,” an article that also appeared in Yahoo News and Top Tech News

• “Managers Must Understand Sales Reps to Succeed” by Brooks Fenno CMC, Principal of SALESMARK, in IndUS Business Journal

• Cheryl Clarkin, Associate at Wolf Greenfield, was quoted in Top Tech News about Cisco’s Trademark suit against Apple over the iPhone. The story also ran on NewsFactor Network.

• “Blame the Boss! Don’t Blame the Plan” by Lewis Green, Founder and Managing Principal of L&G Business Solutions, in Sales and Service Excellence

• IP Law 360 named Wolf Greenfield one of the top ten patent practice groups, following a survey of 28 IP boutiques. The survey measured new patent cases taken on between January 1 st and December 31 st of 2006.

• “What to Consider When Drafting Security Policies and Procedures” by Linda Watson, President of Whirlaway Group, LLC, in her monthly column in HR Fact Finder. Linda also published “Policies and Procedures in a Multicultural Company” in her monthly column in Managing Diversity.

• “How Mixed Messages Can Derail Organizational Success: Why You Need an Internal Communications Strategy”, by Renate Rooney, President and CEO of Renate Chisholm Rooney Associates LLC, in CEO Refresher

• Michael Shenkman, President of The Arch of Leadership, was interviewed by Nonprofit Communications Report on the topic of leader mentoring. The interview was based on concepts in Michael’s book The Arch and the Path: The Life of Leading Greatly (Sandia Heights Media).

• Liza Vertinsky, Associate at Wolf Greenfield, was interviewed by Technology Transfer Magazine for an article about technology transfer agreements

• “Maximum Engagement For Superior Performance” by Dean Robb, Founder of Robb Consulting LLC, in CEO Refresher

• “Companies Need to Maintain ‘Buying Agility’” by Norman Hodge III and Jack D. Howard, Founders of Sherwood Management Group Inc., in IndUS Business Journal

• Precious Kirk, our VP Creative Affairs, was quoted in an article entitled “Avoiding Isolation When You're the Only Minority,” posted on Yahoo Hot Job