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Turning Experts into Thought Leaders

thoughtnotes

May 19, 2005

To view this page from your web browser online, click here.

In this issue:

thoughts you should know...
...failure is not fatal

Failure is not fatal.
Failure should be our teacher, not our undertaker.
It should challenge us to new heights of accomplishments, not pull us to new depths of despair.
From honest failure comes valuable experience.
—William Arthur Ward

Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.
Theodore Roosevelt

Fall seven times, stand up eight.
—Japanese proverb

If you’re not failing, you’re not trying.
—Alan Weiss

Failure is desirable.
ancient CareerScape saying


thought leader university...
...business authors fest in June!

At our Business Authors Fest on June 6, you’ll meet:

  • Michael Shenkman, author of The Arch and the Path: The Life of Leading Greatly
  • Suzanne Bates, author of Speak Like a CEO: Secrets for Commanding Attention and Getting Results
  • Lou Carter, author of Best Practices in Leadership Development and Organization Change: How the Best Companies Ensure Meaningful Change and Sustainable Leadership

Co-sponsored with IMCNE, this stellar panel also includes Greg Calkins and MC Ken Lizotte. Be there! Click to register and/or learn more: www.imcne.org

thoughts and actions...
...give your PR efforts lasting value

When conducting PR efforts, aim for one of two categories, advises our PR Czar Henry Stimpson:  “industry leader” or “thought leader.”  Though both these terms mean similar things, “industry leader” usually applies to organizations while “thought leader” refers to an individual.

Both terms indicate that the organization or individual is a force to be reckoned with.   So use PR efforts, Henry says, to get you there by overlapping three prongs of a concerted strategy:
 
1. Write and publish articles.  Your leader status rises steadily as you publish multiple articles over time.
 
2. Speak up! Accept virtually all appropriate speaking invitations from professional groups and industry forums that come your way.
 
3. Be media savvy.  When quoted or mentioned in the news media, an implicit third-party endorsement is the result. Offer yourself and your staff as expert sources and when a reporter does call, drop everything to respond to questions at once.

Put these three prongs together and 1+1+1 will equal 4.  As a recognized leader, your knowledge and services will now be sought out. Moreover, each of these prongs feeds on the others: media coverage begets requests to write articles, articles spark invitations to speak, speaking attracts prospects and media coverage, and so on. Such overlap soon takes on a life of its own.

Our client thought leaders report the truth of this. See entries “March 2005” and “December 2004” on our Thought Blog for sample scenarios: http://www.thoughtleading.com/thoughtblog.htm


thought leader spotlight...
...kudos to our thought leaders for their recent victories

Congratulations to the following thought leaders and their recent media triumphs:

  • “Dispersed Teams: Try Some New Solutions” by Elaine Crowley, President of The Crowley Group, in Leadership Excellence

  • “Manage For Today, Mentor For Tomorrow: Strategies For Developing Your Next Round Of Leaders” by Michael Shenkman, President of The Arch of Leadership, in Executive Insights. This article was based on Michael’s new book The Arch and the Path: the Life of Leading Greatly

  • Dan Cassidy, President of Argus Consulting Ltd, has been invited to speak at the July Breakfast Benefits Club session sponsored by New England Employee Benefits Council

  • “Challenging a Patent Under License” by Michael Rader, Associate at Wolf Greenfield, in New England In-House Counsel

  • “The Ultimate Challenge: Maximizing Private Company Value” by Mary Adams and Michael Oleksak, Principals of Trek Consulting LLC, in M&A Today

  • “Good Products from Good Processes” by David A. Vogel, President of Intertech Engineering Associates Inc., a cover story in Medical Device & Diagnostic Industry

  • The Boston Globe, Boston Business Journal, AP Custom News Online and MarketWire all ran releases on Jason Honeyman’s appointment as the new Managing Partner of Wolf Greenfield

  • “Use of Patents Grows to Protect Financial Products” by Wolf Greenfield’s Steve Henry, Shareholder, and David Gesner, Technology Specialist, in Boston Business Journal

  • “Forget Information Highway: Companies Need ‘Information Tunnel’” by Vin D’Amico, President of Damicon LLC, in his monthly column “Virtual Business” in IndUS Business Journal

  • The Boston Globe profiled inventor Saul Palder, a client of Wolf Greenfield

  • Patent Café reported on a presentation at the University of Massachusetts on “Invention to Venture” by Edward Gates, Chairman and Shareholder at Wolf Greenfield

  • “When Eyeing Name Brand vs. White Box PCs, Weigh All Options” by Vin D’Amico, President of Damicon LLC, in Indus Business Journal

  • David Wolf, Shareholder at Wolf Greenfield, was interviewed by The Newton Tab regarding inventor Saul Palder

  • John Van Amsterdam, Shareholder at Wolf Greenfield, was quoted in Chemical & Engineering News, San Diego Union Tribune and The Scientist on the Merck Supreme Court case

  • Steve Henry, Shareholder at Wolf Greenfield, was cited as an expert on technology cases in the AP Custom News Online

To receive a complimentary copy of any of these articles, visit the author's web site or reply to this email. For direct links to our thought leaders' websites, click: http://www.thoughtleading.com/clients.htm


about emerson consulting group...

emerson consulting group transforms consultants, business specialists, attorneys, professional services providers, CEOs and companies into successful "thought leaders" via use of publishing, speaking engagements, research projects, the Internet and other thought leadership channels.

Learn more by visiting our website at www.thoughtleading.com, replying to this message or calling 978-371-0442. You can also reach us by post at box 41, concord, ma 01742.

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