In this issue:

Are you leveraging your articles and talks?

We have often heard the comment, "An article I wrote was published but the phone did not ring. What did I do wrong?"

It's a common scenario: After all your hard work, your article gets published, then nothing happens. You are disappointed and discouraged that it didn't bring in any new business or even leads. So you give up, and conclude (incorrectly) that publishing as a marketing strategy doesn't work.

While it's true that articles rarely deliver new business immediately after their publication—more often than not, the silence is deafening—it's for this reason that articles must be seen as long-term marketing/sales tools, not as instant business-builders.

What should you be doing instead to insure that this remarkable thought leader strategy delivers results? Read our article, "Six Tips for Leveraging Your Published Articles," and find out! Click: http://www.thoughtleading.com/six_tips_article.htm

thought leader university...

See/hear our Chief Imaginative Officer (CIO) Ken Lizotte explain how you can become a thought leader, at an event sponsored by the Boston Business Marketing Association.

Where and when: Wednesday, June 16, 2004. 5:30-7:15 at the Doubletree Hotel in Waltham, MA.
To register, click: www.bostonbma.org

Ken also had an article on thoughtleading published in the May issue of Professional Marketing Forum. For a copy of this article, email us your request at

• "Integrated Branding: Boost Customer Satisfaction" by Richard Schreuer, Senior Vice President at Chadwick Martin Bailey Inc., in Sales and Service Excellence

• Corporate Legal Times interviewed Doug Wolf, Shareholder, Trademark & Copyright Practice Group, Wolf Greenfield, on issues surrounding Playboy vs. Netscape

• "Tired of High Licensing Fees? Open Source Software is Relief"" by Vin D'Amico, President of Damicon LLC, in IndUS Business Journal, in his monthly column "Virtual Business" (April 1, 2004)

• "Go Lean-Put Your High-Powered Desktop Systems on a Diet" by Vin D'AMico, President of Damicon LLC, in IndUs Business Journal, in his monthly column "Virtual Business" (May 1, 2004)

• "SCO's Threat to LINUX Users: How Should You Respond?" by Ed Walsh, counsel in the Electrical and Computer Technologies Group and Steve Henry, a shareholder at the law firm of Wolf Greenfield, in New England In-House, a quarterly publication of Lawyers Weekly, Inc.

• Michael Albert, Shareholder and Chair of the Litigation Group and the Internet Practice Group of Wolf Greenfield, appeared on three Boston television stations to offer his expert commentary on news of the recording industry cracking down on people sharing music files on the Internet

• "Financing Growth: Fit the Guidelines to Get the Money" by Mary Adams and Mike Oleksak, founders of Trek Consulting LLC, in Executive Excellence

• "Aligned Talent Strategy: Achieve Competitive Advantage" by Carol Bergeron, founder of Bergeron Associates, in Executive Excellence

• "Which Rules Must We Follow? Sorting Out Compliance Laws, Rulings and Regulations" by David A. Vogel, PhD president, with Lita Pogue, MD, and Amelia Gilbreath, software quality engineers, Intertech Engineering Associates, Inc., in DesignFax Magazine

• "Prepare Workplace for New Marriage Ruling" by Joan Curtice, Human Resources Specialist, in Women's Business Magazine

• "Why You Should Gear Up Your Marketing in a Slow Economy" by Anne Bailey Berman, Co-Founder and President, Chadwick Martin Bailey, Inc., posted on the American Management Association website

• "Create a CRM Value Management Process" by Dan Merriman, President of Chapin Consulting Group, in the on-line publication Destination CRM (published by CRM Magazine)

• "Start Paying Attention to Employee Plans-Or Lose Assets" by Dan Cassidy, President of Argus Consulting, posted on the Northeast Human Resources Association on-line journal at www.NEHRA.com