getting published; marketing consulting; emerson consulting group, inc.

In this issue:

thoughts you should know… Four All Who Reed and Right
thought leader university… Coming Soon: Thought Leader Michael Shenkman's new book The Arch and The Path, the Life of Leading Greatly
thought leader spotlights… Kudos to our thought leaders for their inclusion in The Handbook of Business Strategy 2005

thoughts you should know...

"Four All Who Reed and Right"

We'll begin with a box, and the plural is boxes;
but the plural of ox became oxen not oxes.

One fowl is a goose, but two are called geese,
yet the plural of moose should never be meese.

You may find a lone mouse or a nest full of mice;
yet the plural of house is houses, not hice.

If the plural of man is always called men,
why shouldn't the plural of pan be called pen?

Let's face it,
English is a crazy language.

There is no egg in eggplant,
nor ham in hamburger;
neither apple nor pine in pineapple.
English muffins weren't invented in England.

We take English for granted.
But if we explore its paradoxes,
we find that quicksand can work slowly, boxing rings are square
and a guinea pig is neither from Guinea, nor is it a pig.

And why is it that writers write but fingers don't fing,
grocers don't groce and hammers don't ham?

You have to marvel at the unique lunacy of a language in which
your house can burn up as it burns down;
in which you fill in a form by filling it out
and in which an alarm goes off by going on.

thought leader university...

Thought leader Michael Shenkman's forthcoming book The Arch and The Path, the Life of Leading Greatly (Sandia Heights Media, 2004) shows how "great leaders embark on a strenuous life path in order to transform mere possibilities into more expansive and encompassing opportunities for all." NOT a how-to or "leadership tips" book, The Arch and the Path portrays how the life of leading is a "journey of the mind, heart and spirit that is like no other."

If you would be interested in reviewing an advanced copy of The Arch and the Path for the purpose of offering a testimonial to be posted on Amazon, the author's website etc., please email us at and we will send you out a pre-publication e-version.

thought leader spotlight...

Congratulations to the following thought leaders whose article was recently accepted for publication in the prestigious Handbook of Business Strategy 2005, to be published this fall (2004) by Emerald Publishing (U.K.):

"Emergent Strategy: Unpredictable Ways to Release the Natural Intelligence of Your Organization"
By Jay Vogt, Peoplesworth, Concord MA

"Managing Dispersed Teams: How They Differ from Traditional Ones"
By Elaine Crowley, The Crowley Group, Marina Bay MA

"Strategic Conversations with Your Customers: Make Customers Part of Your Strategic Planning"
By Mike Oleksak, Trek Consulting LLC, Winchester MA

"How Organizations Select New Places to Operate and How People Issues Fit into the Equation"
By Carol Bergeron, Bergeron Associates, Burlington MA

"Safety Never Stops: Software Safety for Every Phase of Development"
By Dave Vogel, Intertech Engineering Associates, Norwood MA

"How is Your IT Project Portfolio Performing?"
By Vin D'Amico, Damicon, Burlington MA

"Best Way to Improve Your Organization's Performance: Improve How You Impart Core Values"
By Bill Evans, Worksense Solutions, Natick MA

"Best Practices for Dealing with Offshore Software Development"
By Dave Vogel and Jill E. Connelly, Intertech Engineering Associates, Norwood MA

"Leveraging Executive-Level 'Customer Champions' to Increase Customer Focus and Drive Profits"
By Curtis Bingham, The Predictive Consulting Group, Littleton MA

"Diversity: The Heart of Innovative Thinking"
By Jeff Govendo, The Innovative Edge, Hopkinton MA

"Getting to Market Faster by Putting It ALL Together"
By John Nisbet

"Want to Motivate Your Employees? Keep Your Company Safe and You Will"
By Joan Curtice, Joan Curtice Associates, Burlington MA

"Proactively Protecting Trademarks on the Internet"
By Doug Wolf, Wolf Greenfield, Boston

"Is Your Benefits Procurement a Complexity Monster? Value-Added Consulting Plus Technology Can Save the Day!"
By Dan Cassidy, Argus Consulting Ltd, Concord MA

"Manage for Today, Mentor for Tomorrow: Strategies for Developing Your Next Round of Leaders"
By Michael Shenkman, Arch Consulting

To receive a complimentary copy of any of these articles when they become available, reply to

For direct links to all our thought leaders' websites, click: http://www.thoughtleading.com/clients.htm

about emerson consulting group...

emerson consulting group transforms consultants, business specialists, attorneys, professional services providers, CEOs and companies into successful "thought leaders" via use of publishing, speaking engagements, research projects, the Internet and other thought leadership channels.

Learn more by visiting our website at www.thoughtleading.com, replying to this message or calling 978-371-0442. You can also reach us by post at box 41, concord, ma 01742.

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