In this issue:

thoughts and actions...
...thought blog

Writing a book? If you dream of finding a book publisher too, then whoaaaa! First read “Misconceptions About Book Publishers,” adapted from Ken’s book, on our Thought Blog. While there, check out other blog entries, including:

• Getting Articles Published In Five Steps
• Alan Weiss on Thoughtleading
• Suzanne Lowe on Thoughtleading
• Publishing's Impact on SALES
• Articles Follow-Up Quiz: Are You Post-Pub Savvy?
• Maverick Selling

Click here for Thought Blog: http://www.thoughtleading.com/thoughtblog.htm

welcome...
...to our newest client thoughtleaders

Michael Antman, a marketing communications consultant specializing in branding, marketing strategy and comprehensive marketing communications programs for business-to-business organizations

Darrell Beck and Associates Inc., veteran organizational consulting and family business specialist with a diverse client base including over twenty Fortune 500 firms, numerous mid-sized businesses, and over 50 federal, state, county and city government agencies

Excellent Management Systems, Inc., a consulting firm that helps its finance executive clients save money, reduce stress and avoid penalties and fines

Jim Mooradian and Associates Inc., a boutique consulting firm that provides employers with the ability to offer supplemental insurance programs and value added services

Stone + Company, a strategic leadership consulting firm offering companies a wide range of customized services from executive coaching to business process review to meeting facilitation

• A book by Charlie Nault, Chair of Atrion Networking Corporation, called Risk-Free Technology: A Non-Technical Small-to-Medium Business Guide To Stemming Huge Productivity Losses From Poor Performing Information Technology (tentative title) has been officially approved for publication by Encouragement Press

• “For Innovation That Works, Dispel Obsolete Assumptions And Ask New Questions” by George Chen and Pierre Loewe, Directors at Strategos, in US Industry Today

• “A CEO’s Worst Nightmare: How Contingency Planning Can Avoid Strategy Failures” by Robert Simpkins, Principal of Global Crosswinds LLC, in CEO Refresher

• “Benefit Advisors Becoming Integral Part Of HR Team” by Meghan Cooper, Senior Consultant Employee Benefits at Longfellow Benefits, in The National Underwriter

• “Supreme Court Expands Exhaustion Doctrine” by Jason Honeyman, Shareholder and Chair of the Medical Device Practice Group at Wolf Greenfield in MX Medtech News

• Kevin Gazda, Associate Director of Employee Benefits at Longfellow Benefits, discussed healthcare issues and related benefits in Chain Store Age

• "Trickle Termination: The Gradualist Approach to Phasing-Out Plans" by Tom Sablak, Consulting Actuary with Cassidy Retirement Group, has been accepted for publication in Employee Benefit News

• “Encouraging Front-Line Employees To Rise To The Innovation Challenge” by Naveed Moosa and Patiwat Panurach, Principals at Strategos, in Strategy and & Leadership Magazine

• “Barriers To Macintosh Adoption Are Collapsing” by Vin D’Amico, President of Damicon LLC, in his column “Virtual Business” for Indus Business Journal

• Michael Shenkman, Ph.D, author of Leader Mentoring: Find, Inspire and Cultivate Great Leaders (Career Press) spoke about leader mentoring issues to business leaders, mentors and mentorees at forums sponsored by Arch of Leadership in Boston and Silicon Valley

• “How CEOs Can Promote A Strong Market Culture” ”by Sean Gallagher, Linden Brown and Chris Brown, Co-Founders and Principals of MarketCulture Strategies, in Strategy and Leadership Magazine. Their article “Market Culture’s Most Crucial Factor” appeared in Indus Business Journal

• Jim Edholm, President of Business Benefits Insurance (BBI), was quoted in a Los Angeles Times business article entitled “Basics Of Finding The Right Franchise.” Jim was also interviewed on Employee Benefit Adviser’s “Raw Bar” podcast on the topic “Lazy Brokers, Easy Pickings For Vigilant Advisers”… Jim’s op-ed piece “Call For Ceasefire In The War Against Mass Employers” appeared in Mass High Tech and his article “Lower Health Insurance Costs With Self-Funding And Risk-Sharing” was published in Construction Business Owner.

• “On Stage: Speak With Inspiration And Conviction” by Suzanne Bates, President and CEO of Bates Communications, in Women’s Business Boston. This article is excerpted from Suzanne’s upcoming book Motivate Like A CEO: Secrets To Communicating And Driving Strategy Forward (McGraw-Hill)

• “Enforcing Trademark Rights In The People’s Republic,” an article in The Bureau of National Affairs publication Patent, Trademark & Copyright, highlighted comments by Ed Perlman, Shareholder and Co-Chair of the Trademark Group for Wolf Greenfield. Ed and Wolf Greenfield's Cleantech Practice Group Chair Joe Teja were quoted in an article in Managing Intellectual Property about the developing "clean tech IP boom"

• Dave Vogel, President of Intertech Engineering Associates Inc., has signed a contract with Artech House to publish his first book Software Verification and Validation for Medical Devices

• “How Smaller Firms Can Enter The Federal Market In A Streamlined Fashion: Two Good Options” by Dave Alexander, President, Lincoln Strategies LLC, in Indus Business Journal

• David Boucher, Vice President of Retirement Services at Longfellow Benefits, was quoted in the Plan Adviser article “Exit Signs: What Advisers Should Do During A Wave Of Recordkeeping Consolidation”

• Pat Haraden, Director of Employee Benefit Services at Longfellow Benefits, was a guest on “McNamara On Money” on WATD radio where he discussed employee benefits

• “Rethinking ROI: How IT Value Measures Up” by Steve Lipka, Phd, CMC, Principal, Avatar Strategic Partners LLC, in IT World

• “Key Person Insurance: Why It Matters And How Much You Need” by Ken Stanger, Principal of Longfellow Benefits, in Benefits and Compensation Solutions

• Tim Oyer, Managing Partner at Wolf Greenfield, was quoted in the article “IP Boutiques Get Creative To Compete For Talent” in Small Firm Business Law.Com

• Doug Wolf, Shareholder and Co-Chair of the Trademark Group at Wolf Greenfield was quoted in an article in Law360 concerning “cloud computing”

• Susan Gunelius, Founder of Susan Gunelius Professional Writing, just had her first book Harry Potter: The Story Of A Global Business Phenomenon published by Palgrave Macmillan in August. Her next book, Kick-ass Copywriting In 10 Easy Steps will be published by Entrepreneur Press in September

• Boston Business Journal and Women’s Business Boston both reported that Lisa Silva has joined Longfellow Benefits as Senior Vice President of Executive Benefits

• Steve Henry, Shareholder and Senior Litigator, Wolf Greenfield, was quoted in a Bank Technology News cover story titled “Intellectual Property On Trial.” Steve’s ideas on business method patents were also reported by Fox Business News. Steve also recently earned his Certified Licensing Professional designation

• Pran Tiku, Founder and President of Peak Financial Management, was profiled in IndUS Business Journal in an article titled “Sharing The Wealth: Financial Heavyweight Opens Vault On Advice In New Book.” The article explores Pran’s new book Six Sizzling Markets: How To Profit From Investing In Brazil, Russia, India, China, Mexico And South Korea(Wiley). His article “The New World Economy: Developing Markets in 2050 And The Investors Who Saw It Coming,” also based on his book, was featured in Growing Wealth Magazine. Pran has been invited to speak in November to the CEO Club of Boston

• “With Global Work Force, Communication Critical” by Craig Bentley, Senior Communications Consultant with Bates Communications in IndUS Business Journal

• “Grounded Visioning: A Quick Way To Create Shared Visions” by Jay Vogt, Founder/CEO of Peoplesworth, in Nonprofit World. Jay’s article is based on ideas explored in Jay’s forthcoming book, Grounded Visioning, to be published by Praeger Press

• “You’ve Mastered Vision, So What’s Next?” by Renate C. Rooney, Founder and President of RCR Associates, in Women’s Business

• “Supreme Court Expands ‘Exhaustion’ Doctrine: Patent Owner’s Right To Collect Downstream Royalties Restricted” by Jim Foster, Shareholder and Chair of the Litigation Group at Wolf Greenfield, in New England In-House Counsel. Jim was also quoted by The Financial Times in its report “Federal Circuit Likely To Uphold Preliminary Injunction In Amgen, Roche Case”

• “Consider Service At Product Design” by Jim Sakaguchi, service management thoughtleader, in IndUS Business Journal

• Curtis Bingham, President of The Predictive Consulting Group and author of a forthcoming book to be published by HRD Press about chief customer officers, delivered a presentation to the CEO Club of Boston titled “Customer Strategy: How to Acquire & Retain More Profitable Customers”

• “ Promises, Promises: When You Or Your Clients Say One Thing But Do Another” by Shelley Hall, Principal of Catalytic Management Consulting, in Sales & Service Excellence

• “Customer Anger: Bank On It!” by Chuck Dennis, Principal of Knowledgence Associates, in Banking New York

• “Cutting Edge Internet Success: Marketing And Self -Promotion Through Newly Popular Internet Tools” by Maggie Sutherland, emersongroup editor/scribe, in CEO Refresher

• “Website Essentials: Too Often Forgotten!” by Julie Ellenberger, emersongroup editor/scribe, in The Independent Consultant