The Expert's Edge by Ken Lizotte

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Turning Experts into Thoughtleaders

thoughtnotes

October 2009

To view this page from your web browser online, click here.

In this issue:

 

fun thoughts...
...famous London crosswalk

You’ll immediately recognize this famous London crosswalk -- but who’s that just behind Ken? A famous Beatles spouse, maybe?

Abbey Road


thoughtleader university...
... build your guru factor!

Fed up with watching your prospects choose a competitor, or with reading articles written by someone less knowledgeable than you, or listening to speakers who should instead be listening to YOU? If so, it’s high time you begin building your “guru factor.” Our Mid-Continent Chief Associate Carl Friesen CMC recently published an article on this very topic in Municipal World. Click here to read.

 


thoughts and actions...
...promoting your book

Spring 2009 Intern Giles Pettingell published an article in The Independent Consultant called “Successfully Promoting A Book: Lessons Learned From Authors Who Have Been There,” based on our survey of book promotion tactics. Click here to read.

On the same topic, learn more from West Coast Chief Associate Patricia Coate’s article “Marketing Your Book To Build Your Business,” published in CEO Refresher. Click here to read.

 

your expert's edge...
...how to publish articles

ARTICLE WEBINAR: On November 13 at 11:30 AM ET, Ken Lizotte presents “Article Publishing to Grow Your Business or Consulting Firm,” a webinar based on Chapter 8 of his book The Expert’s Edge: Become the Go-To Authority People Turn To Every Time (McGraw-Hill) and sponsored by Business Expert Webinars. Click here for info and to register.

KEN SPEAKS! Ken also spoke recently to the Harvard University Extension School on the topic “Leveraging Your (College) Degree” and to North Shore Women in Business on “Bringing Your Business to the Next Level in a Challenging Economy.” Both talks were based on The Expert’s Edge, now available on Kindle. To download, click here to Amazon.com.

TWITTER ETC.: Keep up-to-date on thoughtleading strategies, tips, trends and other news by following Ken on his blog or via:

 

welcome...
...to our newest client thoughtleaders

Carl Robinson, Business Psychologist and Executive Coach with Advanced Leadership Consulting,specializing in maximizing the effectiveness of executives, executive teams and organizations 

Loraine Huchler, MarTech Systems, a high-quality engineering consulting service specializing in the management of risk in water utility systems in industrial facilities such as refineries and power plants

 

welcome...
...to our newest associates

Welcome to our newest staff associates Elena Petricone and Maggie Sutherland who will be assisting us with our myriad tasks aimed at making and keeping our client thoughtleaders famous! To view their bios, click here and scroll down.

Both Elena and Maggie started out as summer interns. This past August, this popular summer program made the news big-time recently when the Concord Journal ran a feature article about it. Click here to read as well as learn about our next cycle in June and July 2010.

 


thoughtleader spotlight...
...kudos to our client thoughtleaders for their recent victories

Click here for our most recent list of kudos.


what we do...
...the five pillars of thoughtleading

emerson consulting group inc. transforms professional service and consulting firms, law firms, individual business experts, executive decision-makers and their companies, and nonprofits into "thoughtleaders" by:

  • getting your article and/or book ideas published
  • arranging speaking engagements
  • conducting research projects
  • attracting media attention
  • creatively leveraging the Internet

Our services are based upon the "five pillars of thoughtleading" outlined in The Expert’s Edge: Become the Go-To Authority People Turn to Every Time by Ken Lizotte (McGraw-Hill). Learn more by visiting our website or emailing us or calling 978-371-0442

We hope you've enjoyed this complimentary issue of thoughtnotes! Please feel free to forward this issue to someone you know. New subscribers receive a free copy of “The Expert’s Edge Primer,” a condensed e-version of The Expert’s Edge: Become the Go-To Authority People Turn to Every Time by Ken Lizotte (McGraw-Hill), just by inputting their email address into the subscriber box and following the prompts. Current subscribers may also receive a complimentary copy of “The Expert’s Edge Primer” simply by emailing us.

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