thought leader spotlight

Congratulations to our thought leaders for their recent triumphs, including:

• Dan Cassidy for his interview on Wall Street Journal Radio, on the topic of employee benefits. Dan is President, Argus Consulting Ltd, an employee benefit plan consulting firm serving the US, UK, and Canada. To learn more about Argus' services, click here.

• Barbara Finer and Oscar Jazdowski for their article "Boards and Advisory Groups: What Are They and When Do I Need Which" in Mass High Tech. Barbara, a Principal with High Tech Marketing Professionals, and Oscar, SVP of Silicon Valley Bank, are both active in the MIT Enterprise Forum of Cambridge. To read this article, click here. To learn about the MIT Enterprise Forum of Cambridge, click here.

• Ron Riley for signing with HRD Press to publish his upcoming book, The Soul of Knowledge: Applying Deeper Knowledge Research Methods To Achieve Competitive Advantage. Ron is Principal of Deeper Knowledge Research, Evergreen Colorado, a research-consulting firm providing value-added market research to varied industries and organizations. To learn more about Ron's ideas and consulting services, click here.

• Richard Schreuer for his article "Measuring Return on Insurance Marketing Investments" in Property/Casualty Magazine. Rich is Vice President at Chadwick Martin Bailey, a premier provider of leading-edge market strategy and research deliverables. For a copy of his article, please reply to this message. To learn more about Chadwick Martin Bailey, click here.

thought leader university

Gather with leading consultants from the United States and Europe to share solutions to common challenges, acquire industry intelligence and market data, and discover new leadership models at the Association of Management Consulting Firms (AMCF) 56th annual conference to be held in Boston October 23-25.

Gain insights from such provocative speakers as:

• Michael Hammer, author of "What Every Business Must Do to Dominate the Decade"

• David Maister, author of "First Among Equals: How to Be a Manager"

• Dan Cohen, co-author with John Kotter of "The Heart of Change: Real Life Stories of How People Change"

• To learn more and to register, click here.
  
  Make the Internet Work for You!
  
  Advance your business needs and goals via expert tools and techniques revealed at IMCNE's "Increase Your Visibility Through Internet Marketing" on Saturday October 26 at the Radisson Hotel in Marlborough MA. Topics include:

• Current trends in website design for portraying a more professional image

• "bells and whistles" you really need

• How content can create Web traffic& or turn it away

• Effective E-Newsletters reach out, touch and retain good customers

• Marketing your site so it markets your business

• Integrating your Internet marketing with traditional marketing

Don't miss this info-packed event! For more details and to register, click here.

thoughts you should know

When thinking about writing an article, don't waste time wondering what editors of trade journals are looking. The truth is editors readily admit they often don't know. Though editors do know the general sphere of interest their articles must cover, they lean heavily on contributors like you and me to help them shape specific content of articles themselves.

So next time you're racking your brain to come up with an article idea editors will approve, think instead about the value you are currently offering your clients. What services are they paying you for that address real-world problems and solutions? Develop articles around such real issues, real knowledge, and real solutions and your targeted editors, and their readers, will love you for it!

about emerson consulting group

emerson consulting group develops "thought leaders" by getting its clients' articles and books published, arranging speaking engagements and developing original research projects.

Learn how you and your firm can join the growing ranks of our successful thought leader/client list by calling us at 978-371-0442.