thought leader spotlight

Congratulations to our thought leaders whose articles appear in the newly released 2002 version of The Handbook of Business Strategy including:

thought leader university

"Getting Your Book Published," an intensive seminar conducted by our CIO (Chief Imaginative Officer) Ken Lizotte CMC, happens on December 5 in Cambridge Massachusetts (5:30-8:30 PM). Fee: $99.

For further details or to register, call seminar sponsor Fields Associates at 617-576-5733, visit www.fieldsassociates.com or email fieldsassociates@att.net

thoughts you should know

When pitching an article idea to editors of business publications, call, don't write. Despite what how-to-write books and magazines tell you, snail-mail queries generally are ignored or otherwise never acknowledged. Conversely, since most people feel too intimidated to make a cold call query, many editors field relatively few of them. You'll thus frequently gain an editor's ear with this method and more often than not an official "go-ahead" for one of your article ideas.

Don't hesitate to pitch your idea (in under 30 seconds) to an editor's voice mail, either. If your idea sounds good, said editor will call you back.

Publishing question? Email

about emerson consulting group

emerson consulting group transforms its client companies, consulting firms, nonprofits and professional speakers into "thought leaders" in their targeted fields and makes them "famous." Services include getting articles and/or books published, arranging speaking engagements, conducting original research projects and developing other thought leadership marketing channels.

Learn how you and your firm can join the growing ranks of our successful thought leader/client list by calling us at 978-371-0442.