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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Turning Experts
into Thought Leaders
thoughtnotes
December 14, 2005
To view this page from your web browser online, click here.
In this issue:
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thoughts you should know… lessons from a yogi
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thoughtleader university… leveraging thoughtleading
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thoughts and actions… writing a great book proposal
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thoughtleader spotlights… kudos to our thoughtleaders for their recent victories
thoughts you should know...
...lessons from a yogi
After Mark Twain, Winston Churchill and transcendental thoughtleaders Ralph Waldo and Henry David, Yogi Berra may be the most quoted individual of all time. Though seemingly nonsensical at first, when you think about it, Yogi’s utterings sometimes, somehow, make a lot of sense. Here are a few choice ones:
"Nobody goes there; it's too crowded."
"A nickel ain't worth a dime anymore."
"We made too many wrong mistakes."
"If people don't come to the ballpark, how are you gonna stop them?"
"We're lost, but we're making good time."
"It gets late early out here."
"When you come to a fork in the road, take it."
"90% of baseball is half mental."
"Always go to other people's funerals. Otherwise they won't go to yours."
"Steve McQueen looks good in this movie. He must have made it before he died."
"You can observe a lot just by watching."
"The future ain't what it used to be."
thoughtleader university...
...leveraging thoughtleading
Recently Ken spoke to the New Jersey chapter of the Institute of Management Consultants (IMC) in Princeton NJ about how to leverage thoughtleading efforts with smart networking and an email stay-in-touch system. If you weren’t there, Ken’s recent article in IndUS Business Journal “Four Marketing Secrets to Push You Ahead of the Pack” can fill you in. Take a look at it here: http://www.thoughtleading.com/indus_4secrets_article.htm
thoughts and actions...
...writing a great book proposal
How do publishers decide which business books to publish? Typically, they do NOT choose from a stack of finished manuscripts, preferring to sample book ideas packaged in a standard proposal format. Mastering this format affords maximum likelihood that a publishing contract will follow.
To learn exactly how it’s done, see “Giving Them What They Want: How to Write a Book Proposal and Win a Publisher’s Heart” by our intern extraordinaire Margaret Gormley: http://www.thoughtleading.com/givethem_article.htm
thoughtleader spotlight...
...kudos to our thoughtleaders for their recent victories
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“A Visit to CEO Watering Hole Quenches Concerns” by Fred Green, Chairperson of the CEO Club of Boston, in IndUS Business Journal
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“When Implementing Multiple Initiatives, Try Planning In Reverse” by Nick Craig, Managing Principal of Potentia Consulting in Financial Executive Magazine
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“Avoid Being A Casualty In Document Format Wars” by Vin D’Amico, President of Damicon LLC, in his monthly column “Virtual Business” in IndUS Business Journal
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“Making the Pieces Fit: Helping Your Infrastructure Work Together and Not In Isolation” by Renate Rooney, President of RCR Associates, in The Handbook of Business Strategy 2006
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Meghan Haggerty for winning Massachusetts Lawyers Weekly’s Unsung Hero Award in the legal marketing category
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“E-Mail Sabotage: Killing Your Brand Softly” by Lewis Green, Managing Principal of L&G Business Solutions, in Mass High Tech
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Steve Henry, Shareholder at Wolf Greenfield, was quoted extensively on Congressional digital intellectual property in IP Law Bulletin
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Rich Giunta, Shareholder at Wolf Greenfield, who spoke at the Intellectual Property Institute of Canada Annual Meeting in Quebec on European companies filing European-style patent applications in the United States . Rich’s talk was reported by ipFrontline.com
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“CEO Speak—Learn To Speak Well” by Suzanne Bates, President of Bates Communication, in Sales and Service Excellence Magazine. Suzanne’s article is based on her best-selling book Speak Like A CEO: Secrets For Commanding Attention And Getting Results
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Trek Consulting, for its US launch of IC Rating (TM), the first service providing a complete assessment of an organization's intellectual capital. The Trek launch was reported in such major Internet business news sites as Lycos News, Quote.com, Excite UK, Financial Times Online and Morningstar.com
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“Twelve Baby Steps to CRM” by Steve Lipka, Principal of Avatar Strategic Partners, in The Handbook of Business Strategy 2006
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Jim Foster, Senior Member of the Litigation Practice Group of Wolf Greenfield, was quoted in Financial Times about a recent Supreme Court case impacting software and business method patents
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David Wolf, Shareholder at Wolf Greenfield, was quoted extensively in AdVantages Magazine on his views on intellectual property in today’s business world
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Doug Wolf, Shareholder at Wolf Greenfield, was quoted in IP Law Bulletin on the subject of today’s trademark law
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“Mentoring Is Magic That Makes Executives Leaders” by Michael Shenkman, President of The Arch of Leadership, in IndUS Business Journal. Michael’s article is based on his book The Arch and the Path: The Life of Leading Greatly
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“Watered-Down Version of Patent Reform Bill Could Still Have Far-Reaching Effects” by James Morris, Shareholder at Wolf Greenfield, in Global eCommerce Law and Business Report
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“How to Make Better IT Mousetraps” by David Gleason PMP, Managing Consultant of Information Ethics, in The Handbook of Business Strategy 2006
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“Breaking The Logjam Of Patent Application Backlog” by Neil Ferraro, Shareholder at Wolf Greenfield, in Boston Patent Law Association Newsletter
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Jason Honeyman, Managing Partner of Wolf Greenfield, was cited in MetroWest Daily News and the Weston Town Crier for winning Suffolk University Law School ’s Academic Concentration Award for achievements and contributions to intellectual property law. Last year, Boston Magazine named Jason one of Massachusetts ’ “Super Lawyers”
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“Good Planning Avoids Costly Mistakes with Medical Devices and Medical Device Software” by David Vogel, President of Intertech Engineering Associates Inc., in ECN Magazine. Dave was also interviewed recently by Clean Rooms Magazine on the complexities of developing a high-tech medical device
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“Executive Coaching Finds Success as Therapy Lite” by Elaine Crowley, Founder of The Crowley Group and a Certified Corporate Coach, in IndUS Business Journal
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Jay Vogt, Principal of Peoplesworth, was quoted extensively in “The Remote Control CEO,” a feature article in Inc. Magazine.
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Maggie Melanson, President and CEO of Gimme The Skinny, was rated one of New England ’s top ten caterers/event planners by Women’s Business Magazine
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“The End of ‘Scientific Management’ — Replace the Traditional 3 Cs with Corporate Creativity” by Dean Robb, President of Robb Consulting, LLC, in The Handbook of Business Strategy 2006
about emerson consulting group...
emerson consulting group transforms consulting firms, law firms, executives and companies into "thought leaders" by getting their article and book ideas published, arranging speaking engagements, conducting research projects, and attracting media attention.
Learn more by visiting www.thoughtleading.com, replying to this message or calling 978-371-0442. You can also reach us by post at box 41, concord, ma 01742.
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