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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Turning Experts
into Thought Leaders
thoughtnotes
February 1, 2002
thought leader spotlight
Congratulations to our thought leaders whose articles have appeared recently in major business publications, including:
-
"Take it to the bank: An effective bank marketing strategy for insurers integrates product design, sales and underwriting in a seamless process" by Maria Thomson, Managing Principal, Thomson Management Solutions, published in Best's Review. Click: Best's Review
- "Are you leveraging your referrals? Turn your customers into advocates and you'll expand both business and word of mouth" by Judy Melanson, Vice President, Chadwick Martin Bailey, published in National Hotel Executive. Click: CMB
-
"Getting 'right' products to market takes collaborations" by Ameeta Soni, President & CEO, Aanza Corporation, member of Executive Board of MIT Enterprise Forum of Cambridge, published in Mass High Tech. Click: Mass High Tech
- "Why managers
don't care about process.and how to get them to start" by Sean
McLernon, CEO, Rubicon Consulting, published in US Industry
Today. Email: Sean
McLemon
Note: Sean is represented by one of our partner firms, Incite Marketing, a full-service marketing service in Darien CT. Click: www.incitemarketing.com
For a reprint of any published article listed here, email us your fax number or snail-mail address for a formatted magazine reproduction as only white paper or draft versions can be emailed.
thought leader university
Want
the full scoop on how to write articles and how to get them published
too?
Read, "For competitive edge, publish articles!" by Ken Lizotte, published
recently in India New England News' Business Resource Guide.
Click here for the complete article: competitive
edge article
thoughts
you should know
Involving your clients, colleagues and prospects in a writing project
is an overlooked marketing technique that can be very powerful.
When writing articles or a book, look for opportunities to interview
people you know who might be expert in the area you are researching.
Why automatically go to strangers? Your clients end up loving you more,
your prospects begin taking you more seriously, and your colleagues
finally understand exactly what you do, and start making referrals.
Not incidentally, the process for you becomes a whole lot more fun.
Writing/publishing question? Email:
about emerson consulting group
emerson
consulting group transforms its client companies, consulting firms,
nonprofits and professional speakers into thought leaders in their targeted
fields which makes them "famous." Services include helping get articles
and books published, arranging speaking engagements, developing original
research projects and identifying other thought leadership marketing
channels.
For information on how you too can become a famed thought leader in
your field, call 978-371-0442.