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emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Turning Experts
into Thought Leaders
thoughtnotes
May 9, 2002
thought leader spotlight
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“Using Language as a Tool for Workforce Productivity” by business doctor Paul Cooperstein, President, Strategic Innovation Associates (Milton MA). Published in MassHighTech. To read this article, click: MassHighTech.
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“Incubators, There and Back: Good Ideas Don't Always Translate into Profits, as the Experience of For-Profit Incubators Shows” by Phil Holberton and Barb Finer, members of the Executive Board of MIT Enterprise Forum of Cambridge. Holberton is President of The Holberton Group (Lincoln MA) and Finer is a High Tech Marketing Specialist (Hudson MA). Published in The Journal of Business Strategy. To read this article, see NOTE below.Note: To learn about the MIT Enterprise Forum of Cambridge, click: MIT Forum
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“Putting 401K Diversification on the Agenda” by Dan Cassidy, President of Argus Ltd (Concord MA). Published in Employee Benefit News. To read this article, click: Benefit News
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“To Measure Returns on Insurance Marketing Investments, Don’t Forget Your ‘Purchase Process’” by Rich Schreuer, Senior Vice President, Chadwick Martin Bailey (Boston MA). Published in Insurance Marketing Magazine. To read this article, see NOTE below.
NOTE: For formatted reproductions of any published article listed in thoughtnotes, please email us your fax number or snail-mail address. For a draft-document version, we’ll need your email address.
thought leader university
Make
Your Client Relationships Matter!
Building
Close Ties with Your Clients Can Be Effective, Fun
.and Lead to Significant Change
May 13, Radisson Marlborough, 3-9 PM
Sponsored
by the Institute of Management Consultants/New England chapter (IMCNE)
and Virtual Ink, provider of tools that capture, save and share whiteboard/flipchart
notes electronically. Click here for details: Mimio
"A Spoonful of Sugar." 3-6 PM
By injecting "fun" into your client engagements and making
them more human and enjoyable, you can significantly increase your project
results and client satisfaction. Speaker: Nick Miller, Clarity Advantage,
Acton MA, a leading management process consultant and popular keynoter
at major business conferences.
"Developing Breakthrough Client Relationships" 7-9 PM (includes dinner)
Learn how to move from expert-for-hire to "trusted client advisor,"
and (as a result) charge higher fees, increase client satisfaction and
generate more work. Speaker: Andrew Sobel, Principal, Andrew Sobel Advisors,
and author of Clients for Life: How Great Professionals Develop Breakthrough
Relationships
To learn more, or to register for one or both programs, call IMCNE at
1-800-696-7399 or click IMC-NE
thoughts
you should know
Now
you can circumvent the need for media exposure altogether, thanks to
the Internet!
As Michael Lissauer, VP of Marketing at Business Wire, a leading Internet
press release service, puts it, "Press releases aren't just for the
press anymore." By pushing your news out on-line, your target market
can actually obtain your press releases in their original form.
This means that standard media, historically the only vehicle available
to us for getting business info out to our prospect audiences, need
no longer serve as the middle-guy.
"The Internet has created a new class of news consumers," explains Mike
Sockol, head of interactive practices at PR giant Makovsky &
Company, "who have moved beyond relying on the supposedly 'unbiased'
press and become their own assignment editors."
Thus web press releases now reach an audience of literally millions
"even if they (don't) prompt a single call from a reporter."
Get your own ideas out over the Net and connect with your target market
directly! Click Business Wire or call us at 978-371-0442
for some free coaching.
about emerson consulting group
emerson
consulting group develops "thought leaders" by getting articles and
books published, securing speaking engagements and developing original
research projects.
For information on how you too can become a famed thought leader in your field, call 978-371-0442.