our email newsletter
emerson consulting group, inc.
box 41
concord ma 01742
(978) 371-0442
(413) 521-0013 fax
Turning Experts
into Thought Leaders
thoughtnotes
July 23, 2002
thought leader spotlight
Congratulations
to our thought leaders for their recent triumphs, including:
-
"Market Respect" by John Jessen, Vice President, Chadwick Martin Bailey, an article about why companies should care about earning respect in today's marketplace. Published in Sales and Marketing Excellence Magazine.
To read John's article and learn more about CMB, a premier provider of leading-edge market strategy and research deliverables, click here: CMB
-
Insurance Coverage for All .and How Insurers Can Afford to Provide It, a book by Maria Thomson, Managing Principal of Thomson Management Solutions, about how life/health insurers can reclaim the mid-market, to be published this fall by Actex Publishers.
Learn more about Maria's ideas and services at: TMS
-
"Success Principles" by Brad Hosmer CMC, President, The Beta Consulting Group, an article about management practices of the best-managed companies, in Executive Excellence Magazine.
For a reprint of this article, respond with your fax # or snail-mail address. For more on Brad's sales, marketing and new business development strategies, click BetaCG
-
"401(K) Reform: Is the Market Correcting Itself?" a feature report in The Street.com featuring commentary by Dan Cassidy, President, Argus Consulting Ltd, an employee benefit plan consulting firm serving the US, UK, and Canada. To read the full article, click: The Street.
To learn more about Argus services, click: Argus
thought leader university
"The
Ultimate Consultant: Going for the Close"
On October 17, 2002, Alan Weiss CMC will conduct his newest workshop
in Boston, a day-long session focusing exclusively on conversational
selling and closing. Topics include questions, rebuttals, and listening
techniques required to find the right buyer, and engage that buyer quickly
in a value proposition, then accelerate the proposal and the close.
Predominantly
oriented toward the interactive practice and analysis of the effective
words, phrases, and questioning, the program's format employs small
groups, large groups, and a "fishbowl" technique, as well as pre-course
work and an application manual. Email follow-up support for 30 days
will also be available to all participants.
For further details and to enroll, visit Summit Consulting
thoughts
you should know
True
thought leaders periodically conduct original research in areas of concern.
Our VP Original Research Michael K. Norris explains three good reasons
for doing so:
1.
Long-Term Value Though the life expectancy of information - especially
data on industry trends - can be relatively short, the attention it
gets while fresh is priceless. Conducting original research pays dividends
down the line.
2.
No One Else Has It Your referral sources may already be assuring potential
clients that you know what you're talking about but original research
drives the point home. And since so few consultants conduct original
research of their own, a proposal of yours is sure to stand out in the
stack.
3.
This Research is Yours By assigning value to what you've discovered,
you can make the most valuable pieces of your research available to
both prospects and clients in a variety of ways. You can put a piece
of information up front on your brochure or website, pull your data
into a white paper/book/article, use parts of it for a talk or client
presentation. The possibilities for displaying and distributing unique
data are truly endless.
Want
to learn more? Contact us for a copy of Michael's article, "Three Reasons
to Conduct Original Research," or call/email us for a free consultation.
about emerson consulting group
emerson
consulting group develops "thought leaders" by getting articles and books
published, securing speaking engagements and developing original research
projects.
For information on how you too can become a famed thought leader in your field, call 978-371-0442.