thought leader spotlight

Congratulations to our thought leaders for their recent triumphs, including:

• "Recent Supreme Court Ruling May Expand Patent Coverage And Create Uncertainty" by Matt Lowrie (Litigation Group Chair) and Laura Topper (Associate) of Wolf Greenfield, the country's leading Intellectual Property law firm. Published in Pharmaceutical Law & Policy. For a copy of this article, please reply to this message.
  To learn more about Wolf Greenfield, click here

• "Turn Customers Into Advocates. and Reap Prized Referrals" by Judy Melanson, Vice President, Chadwick Martin Bailey, premier provider of leading-edge market strategy and research deliverables. Published in Hospitality Marketing Review. For a copy of this article, please reply to this message.
  To learn more about Chadwick Martin Bailey, click here

• Insurance Coverage for All .and How Insurers Can Afford to Provide It, a new book by Maria Thomson (Actex Publishers). A nationally recognized insurance consultant and Managing Principal of Thomson Management Solutions, Maria's book makes its debut on October 15.
  To learn more about Maria's ideas and consulting services, click here

• "Paying More Attention to Pension Plans: How Directors Can Save their Companies from 'Sharpened Pencils'" by Dan Cassidy, President, Argus Consulting Ltd, an employee benefit plan consulting firm serving the US, UK, and Canada. Published in Directorship Magazine. To read the full article, click here
  To learn more about Argus' services, click: here

 

thought leader university

Powerful business development techniques will be unveiled next Monday, September 30 at Health Point in Waltham Massachusetts, at an IMCNE business seminar, "Building Your Business in Hard Times."

 

The afternoon session (3-6 PM) outlines techniques for heightening business visibility via radio, speaking engagements, on-line marketing and publishing a book. From 7-9 PM, dinner speaker Lisa Dennis of Knowledgence Associates, explores "The Feast or Famine Syndrome: How to Market and Sell Your Way Out."

 

Register for one or both sessions (or review details on topics and speakers) at IMCNE

thoughts you should know

Don't sit back after publishing an article and just wait for the phone to

ring! Instead, view your published articles as proactive marketing

opportunities, employing them as "tools "to enhance normal business

development.

 

One critical "after-care" action is the posting of articles on your web

site, followed by emailing an announcement to clients, prospects and

colleagues. Include a means of reading or obtaining a full copy of your

article. See thought leader spotlight above to sample of how this is done.

For a more in-depth explanation of publication after-care, let us email you

a free copy of our white paper, "Now That You've Been Published, What Next?

Tips for Leveraging Your Published Articles." Just let us know you'd like one.

 

about emerson consulting group

emerson consulting group develops "thought leaders" by getting its clients' articles and books published, arranging speaking engagements and developing original research projects.

Learn how you and your firm can join the growing ranks of our successful thought leader/client list by calling us at 978-371-0442.